What do you get when you cross a journalist and a banker? A brewery, of course.

"A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalist's skepticism--as though he has forgotten that he is reporting on himself. Tom is even less forgiving--he's a banker, after all. The inside story reads at times like a cautionary tale, but it is an account of a great and welcome achievement."
--Michael Jackson, The Beer Hunter(R)

"An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if that's not enough, it is all about beer!"
--Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business School

"Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom's book an A++!"
--Norm Brodsky, Senior Contributing Editor, Inc. magazine

"Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established. Steve and Tom write with enthusiasm and insight about building their business. It is clear that they learned a lot along the way. Readers can learn from these lessons too."
--Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor, The Road to Success: How to Manage Growth

"Although we (thankfully!) never had to deal with the Mob, being held up at gunpoint, or having our beer and equipment ripped off, we definitely identified with the challenges faced in those early days of cobbling a brewery together. The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale."
--Ken Grossman, founder, Sierra Nevada Brewing Co.

Michael Bloomberg rose from middle-class Medford, Massachusetts to become a pioneer of the computer age, mayor of New York, one of the world's most generous philanthropists, and one of America's most respected--and fearless--voices on gun violence, climate change, public health, and other issues. And it all happened after he got fired at the age of 39. This is his story, told in his own words and in his own candid style. After working his way through college and graduating from Harvard Business School, Bloomberg landed on the bottom rung of a Wall Street firm and worked his way up to partner. But in 1981, he was forced out of the firm. With an idea for computerizing financial data, Bloomberg started his own company. And, since personal computers barely existed, he built his own. Specially designed for Wall Street traders and analysts, the Bloomberg Terminal revolutionized the world of finance. Under Bloomberg's leadership, his company grew rapidly, playing David to the Goliaths of finance and media--and making Bloomberg one of the world's wealthiest men. Bloomberg by Bloomberg offers an intimate look at the creative mind and driven personality behind the Bloomberg brand. He describes in vivid detail his early Wall Street career, both the victories and frustrations, including a personal account of what it was like to be fired and given $10 million on the same day. He combines personal stories with penetrating insights into business and technology, while also offering lessons from his unique approach to management. There is no one in business or politics quite like him--or who has had more success in both areas.

Unorthodox success principles from a billionaire entrepreneur and philanthropist

Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way. This book shares the "unreasonable" principles--from negotiating to risk-taking, from investing to hiring--that have made Eli Broad such a success.Broad helped to create the Frank Gehry-designed Walt Disney Concert Hall, the Museum of Contemporary Art, the Broad Contemporary Art Museum at the Los Angeles County Museum of Art, and The Broad, a new museum being built in downtown Los AngelesHis investing approach to philanthropy has led to the creation of scientific and medical research centers in the fields of genomic medicine and stem cell researchAt his alma mater, Michigan State University, he endowed a full-time M.B.A. program, and he and his wife have funded a new contemporary art museum on campus to serve the broader regionEli Broad is the founder of two Fortune 500 companies: KB Home and SunAmerica

If you're stuck doing what reasonable people do--and not getting anywhere--let Eli Broad show you how to be unreasonable, and see how far your next endeavor can go.

There is a secret world within New York City, a universe of creatures great and small living side-by-side with the Big Apple's Homo sapiens. The five boroughs sit atop one of the most naturally rich sites in North America, directly under the Atlantic migratory flyway, at the mouth of a 300-mile-long river, and on three islands - Manhattan, Staten, and Long. New York just might be the most biologically diverse city in temperate America. Field Guide to the Natural World of New York City. Combining the stunning paintings of Mark A. Klingler with a variety of photographs and maps, this book is both beautiful and informative. Conveniently divided into sections for animals, plants, mushrooms, and geology, this is a complete guide for the urban naturalist - from tips on identifying the city's flora and fauna to maps showing the nearest subway stop. Throw it in your backpack, hop on the subway, and explore.

What do you get when you cross a journalist and a banker? A brewery, of course.

"A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalist's skepticism-as though he has forgotten that he is reporting on himself. Tom is even less forgiving-he's a banker, after all. The inside story reads at times like a cautionary tale, but it is an account of a great and welcome achievement."
--Michael Jackson, The Beer Hunter(r)

"An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if that's not enough, it is all about beer "
--Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business School

"Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom's book an A++ "
--Norm Brodsky, Senior Contributing Editor, "Inc." magazine

"Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established. Steve and Tom write with enthusiasm and insight about building their business. It is clear that they learned a lot along the way. Readers can learn from these lessons too."
--Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor, "The Road to Success: How to Manage Growth"

"Although we (thankfully ) never had to deal with the Mob, being held up at gunpoint, or having our beer and equipment ripped off, we definitely identified with the challenges faced in those early days of cobbling a brewery together. The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale."
--Ken Grossman, founder, Sierra Nevada Brewing Co.

This poignant selection of artifacts-and their stories-from September 11 provides an official, lasting record of that day's experience. In both text and photography, the story of September 11 is told through a selection of powerfully moving artifacts from the 9/11 museum's collection that serve as touchstones to the day and its aftermath. From crushed FDNY trucks to the steel that was pierced as planes struck the Twin Towers, from victims' property pulled from the wreckage and returned to families (who later donated the property to the museum) to spontaneous memorials collected from around Ground Zero, the array of objects tell complex and often surprising stories. Poignant artifacts as monumental as the Vesey Street staircase-which offered an escape for thousands fleeing the towers-and as intimate as a loved one's wedding band or last recorded phone message are selected to illuminate people's experiences during and after September 11, 2001, and February 26, 1993. The mission of the National September 11 Memorial & Museum is to bear solemn witness to the terrorist attacks against the World Trade Center. The museum honors the nearly 3,000 victims of these attacks and all those who risked their lives to save others. It further recognizes the thousands who survived and all who demonstrated extraordinary compassion in the aftermath.