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Showing 1 - 3 of 3 matches in All Departments
A blend of This Is Spinal Tap and Fear and Loathing in Las Vegas, the cult classic confessions of a debauched rock 'n' roller and his adventures in excess on the '80s hair-metal nostalgia tour through Middle America--available again, and now revised and updated. Once upon a time at the start of the new century, the unheard-of Unband got a chance to drink, fight, and play loud music with '80s metal bands like Dio and Def Leppard. To the mix they brought illegal pyrotechnics, a giant red inflatable hand with movable digits, a roadie dubiously named Safety Bear, a high tolerance for liver damage, and an infectious love of rock & roll and everything it represents. Unband bassist Michael Ruffino takes us on an epic joyride across a surrealistic American landscape where we meet mute Christian groupies, crack-smoking Girl Scouts, beer-drinking chimps, and thousands of head-bangers who cannot accept that hair metal is dead. Here, too, are uncensored portraits of Ronnie James Dio, Anthrax, Sebastian Bach, Lemmy of Motorhead, and others. Adios, Motherfucker is gonzo rock storytelling at its finest--excessive, incendiary, intelligent, hilarious, and utterly original.
"A True Survival Guide for Small Businesses" is a valuable resource for any retail entrepreneur who wants to learn how to successfully market and sell his or her business. Michael Ruffino has over twenty years of experience in retailing both as an employee and as a storeowner and presents essential marketing tools for new business owners in a practical and straightforward style. He provides twelve easy ways to advertise either inexpensively or for free, a thorough explanation of salesmanship that will help owners receive the most from floor traffic, and a simple way to look at forecasting and budgeting that avoids a heavy debt burden. Ruffino coaches entrepreneurs on the essential skills and planning needed to implement a strategy for success. Learn how to: Anticipate and understand the challenges that lie ahead Become part of the community Create S.M.A.R.T. goals Increase your skill set for better sales Analyze return on investment for every advertising dollar spent Deal with setbacks This guidebook will help business owners develop a unique footprint and culture through creative store management and innovative marketing that can be translated into practical goals for businesses for years to come.
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