"A True Survival Guide for Small Businesses" is a valuable resource
for any retail entrepreneur who wants to learn how to successfully
market and sell his or her business. Michael Ruffino has over
twenty years of experience in retailing both as an employee and as
a storeowner and presents essential marketing tools for new
business owners in a practical and straightforward style. He
provides twelve easy ways to advertise either inexpensively or for
free, a thorough explanation of salesmanship that will help owners
receive the most from floor traffic, and a simple way to look at
forecasting and budgeting that avoids a heavy debt burden. Ruffino
coaches entrepreneurs on the essential skills and planning needed
to implement a strategy for success. Learn how to: Anticipate and
understand the challenges that lie ahead Become part of the
community Create S.M.A.R.T. goals Increase your skill set for
better sales Analyze return on investment for every advertising
dollar spent Deal with setbacks This guidebook will help business
owners develop a unique footprint and culture through creative
store management and innovative marketing that can be translated
into practical goals for businesses for years to come.
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