The only contemporary history of the birth of Silicon Valley from the reporter who had a ringside seat to it all Over the past five decades, the tech industry has grown into one of the most important sectors of the global economy, and Silicon Valley--replete with sprawling office parks, sky-high rents, and countless self-made millionaires--is home to many of its key players. But the origins of Silicon Valley and the tech sector are much humbler. At a time when tech companies' influence continues to grow, The Big Score chronicles how they began. One of the first reporters on the tech industry beat at the San Jose Mercury-News, Michael S. Malone recounts the feverish efforts of young technologists and entrepreneurs to build something that would change the world--and score them a big payday. Starting with the birth of Hewlett-Packard in the 1930s, Malone illustrates how decades of technological innovation laid the foundation for the meteoric rise of the Valley in the 1970s. Drawing on exclusive, unvarnished interviews, Malone punctuates this history with incisive profiles of tech's early luminaries--including Nobelist William Shockley and Apple's Steve Jobs--when they were struggling entrepreneurs working 18-hour days in their garages. And he plunges us into the darker side of the Valley, where espionage, drugs, hellish working conditions, and shocking betrayals shaped the paths for winners and losers in a booming industry. A decades-long story with individual sacrifice, ingenuity, and big money at its core, The Big Score recounts the history of today's most dynamic sector through its upstart beginnings.

Despite being an intimate part of our lives, most of us know almost nothing about the "computer on a chip." As a result, we are constantly making crucial business, political and personal decisions based on the future of the microprocessor, while intellectually standing in the dark. If we can understand how the microprocessor came into being, the state it is in today and where its future lies, we can learn a whole lot more about where we are now and where we are going. Now, for the very first time, Michael S. Malone tells the complete story of this amazing invention in his well-known and witty style. However, this is anything but an electronics textbook. Rather, it is a riveting and incisive adventure story about extraordinary people and the legendary companies they have built. It is a tale of huge success and devastating failure, steadfast partnerships and bitter rivalries - plus a liberal sprinkling of greed and wealth. Malone closes with a tantalising look into the future: emerging technologies, new software, and even speculation about what might lie beyond the microprocessor era.

The definitive history of the Intel Corporation--the essential company of the digital age--told through the lives of its three preeminent figures: Robert Noyce, Gordon Moore, and Andy Grove

Intel has often been hailed as the most important company in the world, and with good reason: While technology companies come and go, Intel remains, more than four decades after its inception, a defining company of the global digital economy. The legendary inventor of the microprocessor--the single most significant product in the modern world--Intel today builds the tiny "engines" that power almost every intelligent electronic device on the planet.

But the true story of Intel is the human story of the three geniuses behind it. In The Intel Trinity, Michael S. Malone takes an unflinching look at the strengths and weaknesses each member of the trio has brought to Intel, and how, without the perfect balance, the company would never have reached its current level of success. Robert Noyce, the most respected high- tech figure of his generation, brought credibility (and money) to the company's founding; Gordon Moore made Intel the world's technological leader; and Andy Grove relentlessly drove the company to ever-higher levels of success and competitiveness. Without any one of these figures, Intel would never have achieved its historic success; with them, Intel made possible the personal computer, the Internet, telecommunications, and the personal electronics revolution.

Based on unprecedented access to corporate archives, The Intel Trinity reveals the fascinating stories behind the company's ubiquitous products and the unique business practices--including a willingness to commit to new ideas, an initiative to make bold investments in lean times, and a devotion to upholding Gordon Moore's namesake law--that led Intel to consistent success unheard of elsewhere in the tech world.

The Intel Trinity is not just the story of Intel's legendary past; it is also an analysis of the formidable challenges that lie ahead as the company struggles to maintain its dominance, its culture, and its legacy.

Das Buch prasentiert einen faszinierenden UEberblick uber die inzwischen 25jahrige Geschichte des Mikroprozessors. Michael S. Malone beschreibt nicht allein die Herstellung und Arbeitsweise des Mikroprozessors auch in ihrer historischen Dimension, sondern lasst den Leser teilhaben an den spannenden Geschehnissen hinter den Kulissen. Die Persoenlichkeiten und Unternehmen, die die Entwicklung des Mikroprozessors entscheidend pragten - und somit auch unsere Gesellschaft - werden ausfuhrlich gewurdigt. Ein Ausblick auf zukunftige Technologien und moegliche Entwicklungen jenseits des Mikroprozessors runden Malones geistreiche und unterhaltsam geschriebene Darstellung ab.

Nur durch die intelligente Kombination moderner Managementmethoden mit neuester Informationstechnologie gelingt es, den Verkaufserfolg zu steigern und echte Kundennahe zu erreichen. Anhand zahlreicher Praxisbeispiele wird deutlich, wie sich eine informierte Vertriebsmannschaft fur zukunftige Herausforderungen wappnen kann.

Frost & Sullivan’s 2014 Growth, Innovation, and Leadership Book of the Year In business, performance is key. In performance, how you organize can be the key to growth. In the past five years, the business world has seen the birth of a new breed of company—the Exponential Organization—that has revolutionized how a company can accelerate its growth by using technology. An ExO can eliminate the incremental, linear way traditional companies get bigger, leveraging assets like community, big data, algorithms, and new technology into achieving performance benchmarks ten times better than its peers. Three luminaries of the business world—Salim Ismail, Yuri van Geest, and Mike Malone—have researched this phenomenon and documented ten characteristics of Exponential Organizations. Here, in EXPONENTIAL ORGANIZATIONS, they walk the reader through how any company, from a startup to a multi-national, can become an ExO, streamline its performance, and grow to the next level. Chosen by Benjamin Netanyahu, Prime Minister of Israel, to be one of Bloomberg's Best Books of 2015

"Una fascinante mirada a la historia y el futuro de esta mega region que une a Mexico y Estados Unidos".-Earl Anthony Wayne, Embajador de Estados Unidos en Mexico (2011-2015) Dos de las ciudades mas importantes de Norteamerica estan tan cerca fisicamente que se tocarian si no estuvieran separadas por un muro en la frontera entre Estados Unidos y Mexico. Esa frontera ha sido un punto de confl icto durante siglos. Sin embargo, la realidad no contada en San Diego y Tijuana es que decenas de miles de personas cruzan ese muro en ambas direcciones-legalmente-cada dia, para trabajar, ir a la escuela, socializar y visitar "el otro lado". Si bien continuan las luchas por la inmigracion indocumentada y el narcotrafi co en sus respectivos paises, los ciudadanos de estas dos ciudades han construido una paz independiente sin igual en cualquier otro lugar del mundo. El Tercer Pais cuenta por primera vez la historia de Tijuana y San Diego-una historia inolvidable de guerra y cooperacion pacifi ca, dependencia y destino compartido, explotacion y amistad. Sobre todo, cuenta las historias de individuos de ambos lados de la frontera que han acercado a las dos ciudades para su benefi cio mutuo. Esta fascinante narrativa nos da la esperanza de una solucion universal a uno de los desafios mas apremiantes de este siglo y ofrece valiosas lecciones a las naciones de todo el mundo sobre la creacion de alianzas binacionales transfronterizas.. "Ojala El Tercer Pais: San Diego y Tijuana hubiera estado disponible para mi cuando llegue a Tijuana por primera vez como oficial del servicio exterior-hubiera sido un tremendo recurso. Lo recomiendo como lectura obligatoria para todos los nuevos oficiales del gobierno asignados a la frontera Mexico/Estados Unidos. Cualquiera que tenga curiosidad por los movimientos transfronterizos de personas y carga encontrara en este libro un recurso inestimable para entender como funcionan las fronteras modernas". -Andrew Erickson, Consul General de Estados Unidos en Tijuana "Despues de haber pasado 8 anos en el area de Tijuana-San Diego, se que ambas ciudades, a pesar de sus diferencias, han forjado conexiones extensas, mutuas y gratificantes. El Tercer Pais captura de manera brillante el alcance y la escala de estos lazos, rastrea su origen y evolucion y apunta a un futuro prometedor. Descubriendo esta comunidad transfronteriza binacional puede constituir una sorprendente revelacion para mas de un lector". -Remedios Gomez Arnau, Consul General de Mexico en San Diego "Con una clara comprension de lo que San Diego y Tijuana son individualmente, El Tercer Pais: San Diego y Tijuana, ofrece una sorprendente e interesante fotografia instantanea del personaje principal de la historia: la region fronteriza Mexico / Estados Unidos en el Oceano Pacifico, encarnada por estas dos ciudades. Las acciones de un elenco binacional diverso de actores individuales e institucionales resaltan el valor del "poder blando" en la reinvencion de la dinamica regional. El libro arroja una luz importante sobre como la cooperacion en una zona fronteriza compartida permite a ambas ciudades enfrentar desafios comunes y aprovechar muchas oportunidades". -Carlos Gonzalez Gutierrez, Consul General de Mexico en San Diego