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Between government cutbacks, shrinking endowments, and business
belt-tightening, the nonprofit sector may end up being the biggest
victim of today's topsy-turvy market that few even hear about. But
this does not mean that nonprofits aren't just as vital as
before--if not more so--or that yours cannot receive the regular
funding it needs to fulfill the mission you heroically set out to
do. But it's going to take the same type of advanced organizational
and competitive strategies that the most successful for-profit
businesses have utilized in order to remain atop the leader
board.Bridging the gap between theory and practical methods, The
Nonprofit Fundraising Solution shows readers how to: - Ensure that
executive leadership and board dynamics fully support fundraising
initiatives - Build a broad constituency of donors aligned to the
mission - Determine the right level of funding diversification -
Use tactics such as challenge drives, stretch gifts, and corporate
matching; parlor gatherings; leadership councils; year-end drives;
corporate partnerships; and major campaigns to power revenue,
increase access to wealthy donors, and raise their community
profile - Proactively encourage planned giving - Avoid revenue
plateausTo survive and ultimately thrive, a nonprofit needs
forceful revenue strategies and an organizational culture that
champions them. Complete with stories of those who have done this
exceptionally well, as well as "casebooks" of the
strategies-in-action, this invaluable resource for philanthropists
of all kinds reveals how any nonprofit can implement advanced
fundraising methods and secure the funds they need to excel.
Get into the contemporary European Consumer mindset with this
industry-leading text. Consumer Behaviour: A European Perspective,
7th Edition is the latest version of this market-leading textbook,
providing the most comprehensive and engaging introduction to the
field in Europe and around the world. Well known for its
accessible, reader-friendly writing style and contemporary
approach, this textbook is ideal for Second and Third-Year
Undergraduates, as well as Master's students who study relevant
courses. The latest version includes new examples and case studies
from the European consumer viewpoint, aiming to retain the
content's character. The extensive European material also comprises
a number of extra advertisements that will help you study the
different theoretical characteristics of marketing applications.
The book does not limit knowledge to the European market, however:
it also discusses the broader global consumer scene, with American
and other non-European examples illustrating various similarities
and differences. Key features include: 'Marketing Opportunity',
'Marketing Pitfalls', and 'Multicultural Dimensions' Boxes
throughout the text illustrate the impact of Consumer Behaviour on
marketing activities. 'Consumer Behaviour as I See It' Boxes
feature marketing academics talking about the relevance of Consumer
Behaviour issues in their everyday work. Brand new Case studies
about European companies and topics offer a better insight into the
world of Consumer Behaviour. New coverage of sustainable
consumption and emerging technologies is integrated into the text.
Extensive analysis of the new world of digital consumers, social
media, and online behaviour. From theory to practice, this ultimate
guide on Consumer Behaviour will support your understanding and
critical thinking skills, offering the tools necessary to get into
the contemporary European consumer mindset and excel in the field.
For courses in Consumer Behavior. This package includes
MyMarketingLab (TM) Beyond Consumer Behavior: How Buying Habits
Shape Identity Solomon's Consumer Behavior: Buying, Having, and
Being deepens the study of consumer behavior into an investigation
of how having (or not having) certain products affects our lives.
Solomon looks at how possessions influence how we feel about
ourselves and each other, especially in the canon of social media
and the digital age. In the Twelfth Edition, Solomon has revised
and updated the content to reflect major marketing trends and
changes that impact the study of consumer behavior. Since we are
all consumers, many of the topics have both professional and
personal relevance to students, making it easy to apply them
outside of the classroom. The updated text is rich with
up-to-the-minute discussions on a range of topics such as
"Dadvertising," "Meerkating," and the "Digital Self" to maintain an
edge in the fluid and evolving field of consumer behavior. This
package includes MyMarketingLab, an online homework, tutorial, and
assessment program designed to work with this text to personalize
learning and improve results. With a wide range of interactive,
engaging, and assignable activities, students are encouraged to
actively learn and retain tough course concepts. MyMarketingLab
should only be purchased when required by an instructor. Please be
sure you have the correct ISBN and Course ID. Instructors, contact
your Pearson representative for more information.
Marketing: Real People, Real Decisions is the only text to
introduce marketing from the perspective of real people who make
real marketing decisions at leading companies everyday. Timely,
relevant, and dynamic, this reader-friendly text shows students how
marketing concepts are implemented, and what they really mean in
the marketplace. With this book, the authors show how marketing can
come alive when practiced by real people who make real choices. The
3rd European Edition presents more information than ever on the
core issues every marketer needs to know, including value,
analytics and metrics, and ethical and sustainable marketing. And
with new examples and assessments, the text helps students actively
learn and retain chapter content, so they know what's happening in
the world of marketing today. This edition features a large number
of new cases from prominent marketing academics and professionals
from around Europe.
For courses in introductory business.
Conversational, question and answer approach to contemporary business
Better Business introduces the business content students need—in a better way. By presenting the material in a stimulating, conversational, question and answer format, the text encourages students to come to class prepared to have better conversations, opening up a truly engaging classroom experience. Throughout the text, unique features illustrate positive and negative outcomes of relevant business ventures, while “Mini Chapters” focus in on key topics in business. The 5th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment. With Better Business, students and instructors have a powerful learning and teaching tool that captures the evolving issues and opportunities of business.
MyLabTM Intro to Business not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information.
MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
From the fourteenth through the sixteenth centuries in Spain,
health-related information in the vernacular began to circulate
widely in treatises, compendiums, manuals, plague tracts,
summaries, encyclopedias, and recipe collections. These were often
the work of concerned physicians who attempted to refashion medical
information to appeal to nonprofessionals. In "Fictions of
Well-Being" Michael Solomon explores the shaping of this audience
of sickly readers, highly motivated individuals who, when
confronted with the painful, disruptive, and often alienating
conditions of physical disorder, looked for relief in
books.Vernacular medical writing from late medieval and early
modern Spain emerged from the interrelated imperatives to address
the immediate or future hygienic and pathological needs of the
patient while promoting the reputation and learned credentials of
the physician. For sickly readers, a medical treatise was more than
just a collection of technical information; such a work implied
that they could do with a medical text what the physician normally
did at the bedside. In their imagination, the treatise became a
type of palpable instrument that encouraged the reader to take
advantage of its possible use and benefits. In these fictions of
well-being, we may see the antecedents of the self-help and popular
medical books so prominent on today's best-seller lists.
For undergraduate principles of marketing courses. Companies don't
make decisions. People do. Marketing: Real People, Real Choices is
the only text to introduce marketing from the perspective of real
people, who make real marketing decisions, at leading companies
every day. Timely and relevant, this reader-friendly text shows
students how marketing concepts are implemented, and the impacts
they can have on a company. Featuring new information, examples,
and assessment, the 11th Edition continues its focus on the core
issues every marketer needs to know, including value, analytics and
metrics, and ethical and sustainable marketing. It also emphasizes
the importance of branding oneself and shows students how the
concepts they learn in class apply directly to their own personal
marketing plan. With this text, students take an active approach to
understanding marketing through decision making and are well
equipped to tackle what's happening in the world of marketing
today.
An exploration of the cultural-political complexity of the medieval
Peninsula. Medieval Iberia was rich in sociolinguistic and cultural
diversity. This volume explores the culture, history, literature
and language of the Peninsula in an attempt to understand its
cultural-political complexity and its legacy.Principal themes
include the representation of minority groups in the community; the
challenge of social contact that could bring mutual absorption of
influence or conflict; the effects of linguistic interaction and
development; and the dissemination of cultural and scientific
knowledge within and beyond the borders of the Peninsula. Modern
interpretations of Medieval Iberia are neither static nor
definitive in this kaleidoscopic field of investigation. EDITORS:
Ivy A. Corfis and Ray Harris-Northall are Professors of Spanish at
the University of Wisconsin-Madison OTHER CONTRIBUTORS: Pablo
Ancos, William J. Courtney, Thomas D. Cravens, Frank Dominguez,
Noel Fallows, Charles F. Fraker, E. Michael Gerli, Kristin
Neumayer, Stanley G. Payne, Joel Rini, Joseph T. Snow, Michael
Solomon
For undergraduate Principles of Marketing courses. Real people
making real choices Marketing: Real People, Real Choices is the
only text to introduce marketing from the perspective of real
people, who make real marketing decisions, at leading companies
every day. Timely, relevant, and dynamic, this reader-friendly text
shows students how marketing concepts are implemented, and what
they really mean in the marketplace. The 9th Edition presents more
information than ever on the core issues every marketer needs to
know, including value, analytics and metrics, and ethical and
sustainable marketing. And with new examples and assessments, the
text helps students actively learn and retain chapter content, so
they know what's happening in the world of marketing today.
In the cutthroat world of business, many aspiring moguls reject
kindness as a virtue and develop a sharp competitive edge that can
wound struggling colleagues. For those who wish to rise to the top
without knocking others down, Michael Solomon offers guidance in
Success By Default: The Depersonalization of Corporate America "No
matter what business you are in, no matter what your product or
service, the only thing that runs a business is people," Solomon
writes. Through his own struggles with unscrupulous entrepreneurs,
he has developed a business plan steeped in humanism, which he now
shares with readers. Success By Default takes readers through
Solomon's action-packed career in law enforcement and a chain of
events that led him to reinvent himself as a corporate player.
Immersed in a sea of successful executives, Solomon was first
excited, then disillusioned, as he witnessed the actions of his
colleagues. He boldly details the misplaced priorities, stolen
ideas and unethical practices that left him dismayed. Instead of
wallowing in Self-pity, Solomon followed his father's advice and
forged ahead. This, he writes, is what led to Success By Default.
Each chapter delivers witty anecdotes, simple wisdom and
straightforward advice on how to avoid trampling people in the mad
rush to achieve. An insightful guide to ethical business practices,
Success By Default offers readers pages of wisdom gleaned from the
front lines of corporate battles.
Life is too short Calvin, I m not ready to go home yet, and I am
sure that God isn t ready for me to take my place on the thrown as
of yet. So I tell you guys that they better wrap it up before they
slap it, or they will be six feet under getting slapped by there
friend Mr. Satin himself. So you are saying Stephen that you have
never penetrated someone unwrapped? Put it like this man, back in
the days there was not all these diseases as it is now. If we did
anything, (which we did) we got a shot in the ass and we were able
and ready again. Those we re the days. There isn t any one from the
old school that can t say that they didn t slide it in with out a
rubber, they would be lying. But now man, I don t care if you are
Shemar Moore, I want to cover up. Don t get me wrong, not saying
that he has anything, but I want to protect myself. I plan on being
around for a long time.
Maybe that s how Calvin lost his life, when he was Gay banged.
Even though he was beaten real bad, broken ribs, fractured jaw. But
those four guys had penetrated him, and told him that he needs to
get out of town. We don t like your kind here, you put a bad name
on us guys. What I don t understand about these so call men, and I
did say so call men. If they we re this so call str8t, why did they
penetrate Calvin. That has me to believe that there are very few so
call str8t guys out there. In my opinion every guy likes to get
there we-we wet from time to time by another guy. They don t want
to admit it, because it would take away from there man hood. But I
hate to say that there man hood was already taken when they first
laid eyes on another man. So don t judge me because of what I am,
just love me for who I am.
Now It's Funny: How I Survived Cancer, Divorce, and Other Looming
Disasters is a modern hybrid, on one hand a page-turning medical
thriller, and on the other a hilarious romp through the mind of a
man bedazzled by fatherhood and midlife. What makes it so different
from other "illness" memoirs is that it reads like a movie: in its
frenetic pace, its intensity, and its improbable and relentless
humor. In the same way that A Heartbreaking Work of Staggering
Genius was grounded in a cancer story, Now It's Funny... transcends
its medical milieu and introduces a fresh new voice into the realm
of non-fiction to tell a heartfelt story about a father's search
for meaning and his undying devotion to his sons.
Take heed America there are progressive changes happening you may
not like. However, the author does leave the reader with a
solution. Michael Solomon is just an ordinary independent citizen
who has had enough of the rhetoric from politicians on both sides
of the aisle; especially the Left. He is not a talk show host, so
his voice has never been heard. However, he may be starting a
revolution against the progressive changes that are tearing down
the fibers of the fabric of America. In his new book "Where Did My
America Go?" the author challenges the American people to take a
hard look around them at what is happening to this country before
it is too late. He explains it with compassion and defines it in
simple every day language that anyone can understand. His message
is critical for the survival of America as it once was. He has
witnessed the actions of the ACLU in their attempt, he believes, to
carry out a plan to overthrow the American Government through
political correctness. He believes that groups that articulate
hatred are dismantling the pedestal that America once stood on.
They use the constitution as a soapbox for reform without ever
considering the long-range consequences of their actions. The
author believes it is time to fight back. He has developed a plan
to allow the silent majority to have their voice heard along with
his. What follows is an examination of what has transpired in
America throughout the last millennium and crossing into the new
century. The author tackles sensitive issues in political America
today, about which many people have expressed their anger, but have
remained silent except in private circles. Solomon examines with
bold retrospect the issues of the war in Iraq, the media,
education, Tort Reform, racial discrimination, the Ten
Commandments, the oil crisis, the Middle East, immigration, global
warming and a host of other issues that concern most Americans. The
author suggests that the New York Times may have succumbed to a
self-serving, self-imposed, self-righteous form of extortion from
terrorists. He examines how the press has and continually tries to
influence the path of America through its biased reporting and
skewed polls that are harmful to the American people and serve no
one except their own agenda. Throughout the book Solomon constantly
asks the reader if they are outraged yet? If you are not, you will
be as soon as you start to read "Where Did My America Go?" No topic
is safe. He makes a strong, compassionate and persuasive plea to
join him on Flag Day, 2007 to wake up American politicians and tell
them in a nonpartisan voice to "Bring Back My America." If you are
ready for the next "Boston Tea Party," this is the book for you. A
must read, especially in today's political enviornment.
Take heed America there are progressive changes happening you may
not like. However, the author does leave the reader with a
solution. Michael Solomon is just an ordinary independent citizen
who has had enough of the rhetoric from politicians on both sides
of the aisle; especially the Left. He is not a talk show host, so
his voice has never been heard. However, he may be starting a
revolution against the progressive changes that are tearing down
the fibers of the fabric of America. In his new book "Where Did My
America Go?" the author challenges the American people to take a
hard look around them at what is happening to this country before
it is too late. He explains it with compassion and defines it in
simple every day language that anyone can understand. His message
is critical for the survival of America as it once was. He has
witnessed the actions of the ACLU in their attempt, he believes, to
carry out a plan to overthrow the American Government through
political correctness. He believes that groups that articulate
hatred are dismantling the pedestal that America once stood on.
They use the constitution as a soapbox for reform without ever
considering the long-range consequences of their actions. The
author believes it is time to fight back. He has developed a plan
to allow the silent majority to have their voice heard along with
his. What follows is an examination of what has transpired in
America throughout the last millennium and crossing into the new
century. The author tackles sensitive issues in political America
today, about which many people have expressed their anger, but have
remained silent except in private circles. Solomon examines with
bold retrospect the issues of the war in Iraq, the media,
education, Tort Reform, racial discrimination, the Ten
Commandments, the oil crisis, the Middle East, immigration, global
warming and a host of other issues that concern most Americans. The
author suggests that the New York Times may have succumbed to a
self-serving, self-imposed, self-righteous form of extortion from
terrorists. He examines how the press has and continually tries to
influence the path of America through its biased reporting and
skewed polls that are harmful to the American people and serve no
one except their own agenda. Throughout the book Solomon constantly
asks the reader if they are outraged yet? If you are not, you will
be as soon as you start to read "Where Did My America Go?" No topic
is safe. He makes a strong, compassionate and persuasive plea to
join him on Flag Day, 2007 to wake up American politicians and tell
them in a nonpartisan voice to "Bring Back My America." If you are
ready for the next "Boston Tea Party," this is the book for you. A
must read, especially in today's political enviornment.
Everyone who has ever known the Author has told him he has a story
that must be told-now he has. The author shows how he has taken
control of his life after many negative experiences in his personal
life and in the corporate world. He has witnessed people, including
himself, being belittled and stepped on. In his business he defies
the corporate bullies and uses their competitive edge to his
advantage.Through his father's teachings, the author passes to us a
valuable lesson by putting the humanness back into business. He
does this by not stepping on his employee's and customers but, by
making heroes of them all. Then when he became successful, he gave
some of it away. He shows the reader how to look defeat in the face
and laugh.
Most people live for today, but maybe the correct focus is to live
for tomorrow. That doesn't mean that one should be a dreamer. It's
just that one should focus on tomorrow because today is only the
day that tomorrow was yesterday. Therefore to ensure that today
will be great, we must take care of tomorrow. It seems as if the
world has entered a state of "Virtual Insanity" and although it
cannot be claimed that this work is the answer to all the ills in
the world, it has been humbly submitted by its author in an attempt
to rationalize the madness and give the reader a better
understanding of the world in which we live and make the reader
better able to negotiate his or her way around the maze of modern
life, and especially where it touches on business organization,
economics and politics.
The sixth edition of Operative Surgery of the Colon, Rectum and
Anus presents the state of the art in colorectal surgery. Edited by
world renowned surgeons and with expert chapters from contributors
in North America, Europe, and Australasia, the book is essential
reading for the experienced surgeon established in colorectal
practice as well as advanced trainees in general surgery. Each
procedure is described in authoritative text beautifully
complemented by high quality step-by-step color artwork and
intraoperative photographs, enabling the reader to approach common
and rare colorectal conditions with confidence. The book
comprehensively covers surgery of the anus, rectum and colon in 87
chapters, grouped into nine sections for ease of reference (General
Principles, Proctology, Stomas, Small Intestine, Colon, Rectum,
Perineal Reconstruction, Rectal Prolapse and Surgery for
Incontinence). The print edition is further enhanced by an
accompanying VitalSource eBook, enabling the user to download and
read the book offline on a personal computer or mobile device. A
masterful account of contemporary surgical practice, Operative
Surgery of the Colon, Rectum and Anus will remain the definitive
atlas of coloproctology for years to come.
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