Marketing - Real People, Real Decisions (Paperback, 3rd edition)

Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices. The 3rd European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what's happening in the world of marketing today. This edition features a large number of new cases from prominent marketing academics and professionals from around Europe.

General

Imprint:	Pearson Education Limited
Country of origin:	United Kingdom
Release date:	July 2019
First published:	2019
Authors:	Michael Solomon • Greg Marshall • Elnora Stuart • Bradley Barnes • Vincent-Wayne Mitchell • Wendy Tabrizi
Dimensions:	264 x 196 x 25mm (L x W x T)
Format:	Paperback
Pages:	616
Edition:	3rd edition
ISBN-13:	978-1-292-22719-1
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-292-22719-2
Barcode:	9781292227191

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