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Marketing - Real People, Real Decisions (Paperback, 3rd edition)
Loot Price: R2,122
Discovery Miles 21 220
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Marketing - Real People, Real Decisions (Paperback, 3rd edition)
Expected to ship within 12 - 17 working days
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Marketing: Real People, Real Decisions is the only text to
introduce marketing from the perspective of real people who make
real marketing decisions at leading companies everyday. Timely,
relevant, and dynamic, this reader-friendly text shows students how
marketing concepts are implemented, and what they really mean in
the marketplace. With this book, the authors show how marketing can
come alive when practiced by real people who make real choices. The
3rd European Edition presents more information than ever on the
core issues every marketer needs to know, including value,
analytics and metrics, and ethical and sustainable marketing. And
with new examples and assessments, the text helps students actively
learn and retain chapter content, so they know what's happening in
the world of marketing today. This edition features a large number
of new cases from prominent marketing academics and professionals
from around Europe.
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