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Vertriebsoptimierung in Banken - Konzepte und Praxisbeispiele (German, Paperback, Softcover reprint of the original 1st ed.... Vertriebsoptimierung in Banken - Konzepte und Praxisbeispiele (German, Paperback, Softcover reprint of the original 1st ed. 2000)
Michael Spreiter
R1,374 Discovery Miles 13 740
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Private Banking - Kundenbindung und Ertragssteigerung in der Praxis (German, Paperback, 2005 ed.): Michael Spreiter Private Banking - Kundenbindung und Ertragssteigerung in der Praxis (German, Paperback, 2005 ed.)
Michael Spreiter
R2,155 Discovery Miles 21 550
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Uberblick und Einblick, was verschiedene Banken und andere Finanzdienstleister unternehmen, um im Wettbewerb um die vermogenden Kunden eine wichtige Rolle zu spielen und entsprechende
Ertrage und Kundenbindung zu erzielen. Erfolgreiche, innovative Konzepte von internationalen Grossbanken, aber auch von ertragstarken Nischen-Playern werden praxisnah vorgestellt. Optimierungspotenziale durch effektive Personalentwicklung und Customer Relationship Management werden aufgezeigt.
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