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Combining ideas of sustainable development, product development and
branding with notions from the fields of design, space shaping and
architecture, this volume of Advances in Culture, Tourism and
Hospitality Research offers contemporary perspectives on the
strategic development, evaluation and impact of 'atmospheric
quality' in tourism and hospitality service situations.
Contributors explore the way atmospheric qualities in tourism and
hospitality strongly influence customer behaviour and how their
emotional responses to sensory pleasures translate into authentic
experiences, excitement, happiness or enjoyment. Examples discussed
include: participatory shaping of destination atmospheres urban
atmospheres 'silent' airports atmosphere of religious buildings
residents as elements of atmosphere emotional contagion building
culture and architecture eAtmospherics light and colour effects in
hospitality encounters the co-created atmosphere of concerts and
events. Incorporating theoretical perspectives on atmosphere in
culture, inter-cultural communication and marketing and numerous
practical examples to promote a deeper understanding of atmospheric
qualities in sustainable tourism and hospitality, this book
furthers academic knowledge and gives guidance to tourism and
hospitality practitioners interested in improving the atmospheric
quality of their offers for the benefit of their guests.
This book adopts a collectivist perspective on special interest
tourism consumption, bringing together research on 'special
interest tourism' and 'niche tourism' as well as more recent
research into the interdisciplinary applications of the
sociological concept of neo-tribes. It promotes a shift in
perspective away from special interest tourism understood as a sum
of similarly motivated individuals, to a collective view of special
interest tourists who share common characteristics (e.g., shared
values, beliefs and mutual interests) and group structures. This
approach provides a better understanding of groupings that are not
unified by a common tourism motivation, but brought together by
otherwise conditioned commonalities in actual behavior triggered by
supply-side contexts (e.g., Airbnb). The book considers tourism
micro-segments as consumer tribes (i.e., as symbolic communities)
in which individuals are embedded and loosely bound together. As
there is limited research on the collectivist perspective on
special interest tourism consumption, in the first part the book's
conceptual/theoretical discourse contributes to a better
understanding of 'groupings' in tourism behavior but also
collectives that are not unified by a common tourism motivation.
Presenting international examples, the book explores in Part 2 the
group culture of a range of tourist tribes by describing emerging
tourism micro-segments, identifying shared identities, and
analyzing their collective mechanisms.
This book explores the rapid growth of the sharing economy,
specifically of Airbnb, in recent years and how it has challenged
traditional economies in many countries around the globe. With
almost 5 million listings in more than 190 countries, many consider
Airbnb as one of the most disruptive developments in tourism over
the past decade. While this is a book about Western Australia as a
case in point, the issues addressed in this book speak to the
broader development of the sharing economy and its effects
experienced nationally and indeed internationally. Thus, through
the adoption of a case-specific analysis of the growth and impact
of Airbnb, the book significantly contributes to closing existing
knowledge gaps on the Airbnb phenomenon by exploring not only
stakeholder perceptions of the sharing economy and Airbnb, the
extent of Airbnb supply and demand, and how this differs from
conventional accommodation demand, but also what policy responses
have been employed in other tourism destinations worldwide. Western
Australia in this regard serves as an exemplar case to shed light
on the Airbnb phenomenon. This book presents a comprehensive global
study that has investigated the Airbnb phenomenon from a supply,
demand, stakeholder, and government response perspective and thus
offers new empirical insights, which are of interest to government
agencies and the tourism sector and are a valuable source of data
to inform current policy debate.
This book explores the rapid growth of the sharing economy,
specifically of Airbnb, in recent years and how it has challenged
traditional economies in many countries around the globe. With
almost 5 million listings in more than 190 countries, many consider
Airbnb as one of the most disruptive developments in tourism over
the past decade. While this is a book about Western Australia as a
case in point, the issues addressed in this book speak to the
broader development of the sharing economy and its effects
experienced nationally and indeed internationally. Thus, through
the adoption of a case-specific analysis of the growth and impact
of Airbnb, the book significantly contributes to closing existing
knowledge gaps on the Airbnb phenomenon by exploring not only
stakeholder perceptions of the sharing economy and Airbnb, the
extent of Airbnb supply and demand, and how this differs from
conventional accommodation demand, but also what policy responses
have been employed in other tourism destinations worldwide. Western
Australia in this regard serves as an exemplar case to shed light
on the Airbnb phenomenon. This book presents a comprehensive global
study that has investigated the Airbnb phenomenon from a supply,
demand, stakeholder, and government response perspective and thus
offers new empirical insights, which are of interest to government
agencies and the tourism sector and are a valuable source of data
to inform current policy debate.
Michael Volgger geht auf der Grundlage innovativer
Produktentwicklungen in europaischen Tourismusdestinationen der
Frage nach, wie die Umsetzung von neuen Ideen auf der Netzwerkebene
gelingen kann. Dabei erarbeitet er ein Verstandnis einer
Umsetzungskompetenz als Baustein dynamischer Kompetenzen. Der Autor
argumentiert, dass erfolgreiche Innovationsprozesse einer
Integration von intangiblen und tangiblen Elementen zu
Innovationsnetzwerken bedurfen. Erstere sorgen fur die moegliche
Dynamik, Letztere sichern den noetigen Grad an Stabilitat.
Das Buch geht aus verschiedenen Blickwinkeln der These nach, dass
das (touristische) Reisen ein spezielles Fenster in eine
Gesellschaft darstellt und damit eine Moeglichkeit bietet, um uber
gewisse gesellschaftliche Mechanismen und Antriebskrafte Naheres zu
erfahren. Umgekehrt koennen wir davon ausgehen, dass das
Reiseverhalten aufs Engste an gesellschaftliche Phanomene gekoppelt
ist. Wer also vergangenen Entwicklungen des Reisens nachspuren,
gegenwartige Dynamiken verstehen und zukunftige Szenarien uber das
(touristische) Reisen erstellen moechte, muss sich unweigerlich
auch mit gesellschaftlichen Grundfragen befassen. Der vorliegende
Band geht aus theoretischer und praktischer Perspektive diesen
vielfaltigen Spannungsfeldern zwischen dem Phanomen Reisen und den
gesellschaftlichen Bedingungen nach. Die einzelnen Themen werden
jeweils an konkreten Beispielen aus der Praxis illustriert. Der
Band stellt zudem aktuelle multi- und interdisziplinare
Diskussionen um das (touristische) Reisen an der Schnittstelle von
Wissenschaft und Tourismuspraxis in ihrem Facettenreichtum dar.
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