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Atmospheric Turn in Culture and Tourism - Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding... Atmospheric Turn in Culture and Tourism - Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding (Hardcover)
Michael Volgger, Dieter Pfister
R3,734 Discovery Miles 37 340 Ships in 12 - 17 working days

Combining ideas of sustainable development, product development and branding with notions from the fields of design, space shaping and architecture, this volume of Advances in Culture, Tourism and Hospitality Research offers contemporary perspectives on the strategic development, evaluation and impact of 'atmospheric quality' in tourism and hospitality service situations. Contributors explore the way atmospheric qualities in tourism and hospitality strongly influence customer behaviour and how their emotional responses to sensory pleasures translate into authentic experiences, excitement, happiness or enjoyment. Examples discussed include: participatory shaping of destination atmospheres urban atmospheres 'silent' airports atmosphere of religious buildings residents as elements of atmosphere emotional contagion building culture and architecture eAtmospherics light and colour effects in hospitality encounters the co-created atmosphere of concerts and events. Incorporating theoretical perspectives on atmosphere in culture, inter-cultural communication and marketing and numerous practical examples to promote a deeper understanding of atmospheric qualities in sustainable tourism and hospitality, this book furthers academic knowledge and gives guidance to tourism and hospitality practitioners interested in improving the atmospheric quality of their offers for the benefit of their guests.

Consumer Tribes in Tourism - Contemporary Perspectives on Special-Interest Tourism (Hardcover, 1st ed. 2021): Christof Pforr,... Consumer Tribes in Tourism - Contemporary Perspectives on Special-Interest Tourism (Hardcover, 1st ed. 2021)
Christof Pforr, Ross Dowling, Michael Volgger
R4,515 Discovery Miles 45 150 Ships in 10 - 15 working days

This book adopts a collectivist perspective on special interest tourism consumption, bringing together research on 'special interest tourism' and 'niche tourism' as well as more recent research into the interdisciplinary applications of the sociological concept of neo-tribes. It promotes a shift in perspective away from special interest tourism understood as a sum of similarly motivated individuals, to a collective view of special interest tourists who share common characteristics (e.g., shared values, beliefs and mutual interests) and group structures. This approach provides a better understanding of groupings that are not unified by a common tourism motivation, but brought together by otherwise conditioned commonalities in actual behavior triggered by supply-side contexts (e.g., Airbnb). The book considers tourism micro-segments as consumer tribes (i.e., as symbolic communities) in which individuals are embedded and loosely bound together. As there is limited research on the collectivist perspective on special interest tourism consumption, in the first part the book's conceptual/theoretical discourse contributes to a better understanding of 'groupings' in tourism behavior but also collectives that are not unified by a common tourism motivation. Presenting international examples, the book explores in Part 2 the group culture of a range of tourist tribes by describing emerging tourism micro-segments, identifying shared identities, and analyzing their collective mechanisms.

Understanding and Managing the Impact of Airbnb - The Case of Western Australia from 2015 to the COVID-19 Pandemic in 2020... Understanding and Managing the Impact of Airbnb - The Case of Western Australia from 2015 to the COVID-19 Pandemic in 2020 (Paperback, 1st ed. 2021)
Christof Pforr, Michael Volgger, Sara Cavalcanti Marques, Aji Cahya Nusantara
R2,918 Discovery Miles 29 180 Ships in 10 - 15 working days

This book explores the rapid growth of the sharing economy, specifically of Airbnb, in recent years and how it has challenged traditional economies in many countries around the globe. With almost 5 million listings in more than 190 countries, many consider Airbnb as one of the most disruptive developments in tourism over the past decade. While this is a book about Western Australia as a case in point, the issues addressed in this book speak to the broader development of the sharing economy and its effects experienced nationally and indeed internationally. Thus, through the adoption of a case-specific analysis of the growth and impact of Airbnb, the book significantly contributes to closing existing knowledge gaps on the Airbnb phenomenon by exploring not only stakeholder perceptions of the sharing economy and Airbnb, the extent of Airbnb supply and demand, and how this differs from conventional accommodation demand, but also what policy responses have been employed in other tourism destinations worldwide. Western Australia in this regard serves as an exemplar case to shed light on the Airbnb phenomenon. This book presents a comprehensive global study that has investigated the Airbnb phenomenon from a supply, demand, stakeholder, and government response perspective and thus offers new empirical insights, which are of interest to government agencies and the tourism sector and are a valuable source of data to inform current policy debate.

Understanding and Managing the Impact of Airbnb - The Case of Western Australia from 2015 to the COVID-19 Pandemic in 2020... Understanding and Managing the Impact of Airbnb - The Case of Western Australia from 2015 to the COVID-19 Pandemic in 2020 (Hardcover, 1st ed. 2021)
Christof Pforr, Michael Volgger, Sara Cavalcanti Marques, Aji Cahya Nusantara
R3,715 Discovery Miles 37 150 Ships in 10 - 15 working days

This book explores the rapid growth of the sharing economy, specifically of Airbnb, in recent years and how it has challenged traditional economies in many countries around the globe. With almost 5 million listings in more than 190 countries, many consider Airbnb as one of the most disruptive developments in tourism over the past decade. While this is a book about Western Australia as a case in point, the issues addressed in this book speak to the broader development of the sharing economy and its effects experienced nationally and indeed internationally. Thus, through the adoption of a case-specific analysis of the growth and impact of Airbnb, the book significantly contributes to closing existing knowledge gaps on the Airbnb phenomenon by exploring not only stakeholder perceptions of the sharing economy and Airbnb, the extent of Airbnb supply and demand, and how this differs from conventional accommodation demand, but also what policy responses have been employed in other tourism destinations worldwide. Western Australia in this regard serves as an exemplar case to shed light on the Airbnb phenomenon. This book presents a comprehensive global study that has investigated the Airbnb phenomenon from a supply, demand, stakeholder, and government response perspective and thus offers new empirical insights, which are of interest to government agencies and the tourism sector and are a valuable source of data to inform current policy debate.

Umsetzungskompetenz als Erfolgsfaktor in Tourismusdestinationen (German, Paperback, 1. Aufl. 2017): Michael Volgger Umsetzungskompetenz als Erfolgsfaktor in Tourismusdestinationen (German, Paperback, 1. Aufl. 2017)
Michael Volgger
R1,811 Discovery Miles 18 110 Ships in 10 - 15 working days

Michael Volgger geht auf der Grundlage innovativer Produktentwicklungen in europaischen Tourismusdestinationen der Frage nach, wie die Umsetzung von neuen Ideen auf der Netzwerkebene gelingen kann. Dabei erarbeitet er ein Verstandnis einer Umsetzungskompetenz als Baustein dynamischer Kompetenzen. Der Autor argumentiert, dass erfolgreiche Innovationsprozesse einer Integration von intangiblen und tangiblen Elementen zu Innovationsnetzwerken bedurfen. Erstere sorgen fur die moegliche Dynamik, Letztere sichern den noetigen Grad an Stabilitat.

Die Gesellschaft auf Reisen - Eine Reise in die Gesellschaft (German, Paperback, 1. Aufl. 2017): Harald Pechlaner, Michael... Die Gesellschaft auf Reisen - Eine Reise in die Gesellschaft (German, Paperback, 1. Aufl. 2017)
Harald Pechlaner, Michael Volgger
R1,684 Discovery Miles 16 840 Ships in 10 - 15 working days

Das Buch geht aus verschiedenen Blickwinkeln der These nach, dass das (touristische) Reisen ein spezielles Fenster in eine Gesellschaft darstellt und damit eine Moeglichkeit bietet, um uber gewisse gesellschaftliche Mechanismen und Antriebskrafte Naheres zu erfahren. Umgekehrt koennen wir davon ausgehen, dass das Reiseverhalten aufs Engste an gesellschaftliche Phanomene gekoppelt ist. Wer also vergangenen Entwicklungen des Reisens nachspuren, gegenwartige Dynamiken verstehen und zukunftige Szenarien uber das (touristische) Reisen erstellen moechte, muss sich unweigerlich auch mit gesellschaftlichen Grundfragen befassen. Der vorliegende Band geht aus theoretischer und praktischer Perspektive diesen vielfaltigen Spannungsfeldern zwischen dem Phanomen Reisen und den gesellschaftlichen Bedingungen nach. Die einzelnen Themen werden jeweils an konkreten Beispielen aus der Praxis illustriert. Der Band stellt zudem aktuelle multi- und interdisziplinare Diskussionen um das (touristische) Reisen an der Schnittstelle von Wissenschaft und Tourismuspraxis in ihrem Facettenreichtum dar.

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