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Based on a 6-year study of 500 of the world's biggest brands,
Winning the Battle for Relevance seeks to answer the question:
"What separates the enduring from the endangered?" As businesses,
industries, and revenue models continue to be disrupted at an
alarming rate, leaders would do well to learn from the mistakes of
fallen brands such as Borders, Kodak, and Blockbuster-lest they
fall into the same trap. Better still, Winning the Battle for
Relevance highlights what every organization and institution can
learn from enduringly successful brands in order to win the battle
for relevance in the turbulent years ahead.
Based on a 6-year study of 500 of the world's biggest brands,
Winning the Battle for Relevance seeks to answer the question:
"What separates the enduring from the endangered?" As businesses,
industries, and revenue models continue to be disrupted at an
alarming rate, leaders would do well to learn from the mistakes of
fallen brands such as Borders, Kodak, and Blockbuster-lest they
fall into the same trap. Better still, Winning the Battle for
Relevance highlights what every organization and institution can
learn from enduringly successful brands in order to win the battle
for relevance in the turbulent years ahead.
The book includes articles, documentation and a catalog of the
Ethnographic Department of the Museum of the Contemporary. It is
the fruit of a long-term project carried out at the Mamuta Art and
Research Center and curated by the Sala-Manca Group. It contains
articles by Yoram Bilu, Rachel Elior, Freddie Rokem and Diego
Rotman on the Dybbuk; by Galit Hasan-Rokem and Daphna Ben-Shaul on
Sukkot, and on the Eternal Sukkah project; by Shalom Sabar on
electric Shabbat candles, and by Lea Mauas and Diego Rotman on
different art projects. The book also includes documentation of
artworks and a project by Itamar Mendes-Flohr, Yeshaiahu Rabinowtz,
Ktura Manor, Hannan Abu Huseein, Reuven Zehavi, Sala-Manca, Samuel
Rotman, Shira Borer, Nir Yahalom, Chen Cohen, Pessi Komar, Adi
Kaplan, and Shahar Carmel, among others.
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