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Winning the Battle for Relevance - Why Even the Greatest Become Obsolete... and How to Avoid Their Fate (Paperback, 2nd Ed.) Loot Price: R400
Discovery Miles 4 000
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Winning the Battle for Relevance - Why Even the Greatest Become Obsolete... and How to Avoid Their Fate (Paperback, 2nd Ed.):...

Winning the Battle for Relevance - Why Even the Greatest Become Obsolete... and How to Avoid Their Fate (Paperback, 2nd Ed.)

Michael McQueen

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Loot Price R400 Discovery Miles 4 000

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Based on a 6-year study of 500 of the world's biggest brands, Winning the Battle for Relevance seeks to answer the question: "What separates the enduring from the endangered?" As businesses, industries, and revenue models continue to be disrupted at an alarming rate, leaders would do well to learn from the mistakes of fallen brands such as Borders, Kodak, and Blockbuster-lest they fall into the same trap. Better still, Winning the Battle for Relevance highlights what every organization and institution can learn from enduringly successful brands in order to win the battle for relevance in the turbulent years ahead.

General

Imprint: Morgan James Publishing
Country of origin: United States
Release date: June 2016
Authors: Michael McQueen
Dimensions: 228 x 150 x 15mm (L x W x T)
Format: Paperback
Pages: 272
Edition: 2nd Ed.
ISBN-13: 978-1-63047-821-6
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Management & management techniques > General
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LSN: 1-63047-821-0
Barcode: 9781630478216

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