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A quintessential American dream story from a Mexican entrepreneur
who shares the tale of building a multi-million-dollar business
from scratch, complete with both success and failure, and always a
vision of hope Leal came to the U.S. penniless as a teenager,
speaking almost no English; he literally slept in the boiler room
of a Wisconsin cheese factory for months before he was caught.
Through hard work, grit, and ingenuity Leal would go on to launch
his own business. He is widely credited with introducing Mexican
cheeses to the U.S. market and grew his company to a
multibillion-dollar success story. Yet, like many successful
entrepreneurs, Leal’s great successes were matched by personal
failures: the end of a marriage; trouble with law enforcement; and
the deeply felt sense that there must be something more to life
than great wealth. Leal’s memoir, THE HOUSE THAT CHEESE BUILT, is
both a beautiful illustration of the immigrant
experience—isolation, fear, and ambition for a better life and
assimilation—as well as a thoughtful personal account of
entrepreneurship and all its benefits and costs.
A quintessential American dream story from a Mexican entrepreneur
who shares the tale of building a multi-million-dollar business
from scratch, complete with both success and failure, and always a
vision of hope. Leal came to the U.S. penniless as a teenager,
speaking almost no English; he literally slept in the boiler room
of a Wisconsin cheese factory for months before he was caught.
Through hard work, grit, and ingenuity Leal would go on to launch
his own business. He is widely credited with introducing Mexican
cheeses to the U.S. market and grew his company to a
multimillion-dollar success story that defined an industry. Yet,
like many successful entrepreneurs, Leal’s great successes were
matched by personal failures: the end of a marriage; trouble with
law enforcement; and the deeply felt sense that there must be
something more to life than great wealth. Read the astounding
memoir of a Mexican immigrant who worked his way to success in the
American cheese industry Find inspiration in Miguel Leal’s
determination and refusal to give up on his dream See how Leal
persevered in the face of obstacles and setbacks in his personal
life Follow Miguel’s story as he finds peace, purpose, and
grace—and realizes that money isn’t everything Leal’s memoir,
THE HOUSE THAT CHEESE BUILT, is both a quintessential immigrant
success story, one that beautifully illustrates the immigrant
experiences: isolation, fear, and ambition for a better life and
assimilation, as well as a thoughtful personal account of
entrepreneurship and all its benefits and costs.
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