Mike Morgan presents 25 stories about the larger-than-life exploits of the SAS and SBS in World War II, supported by a selection of rare archive and action shots. Some stories are previously unpublished.

Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with customers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue. This fully revised edition includes: Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas New material on the role of e-marketing, motivations and consumer behaviour Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning A companion website for students and lecturers which includes PowerPoint slides and review questions to aid teaching and learning Marketing in Travel and Tourism provides a truly international and comprehensive guide to marketing in the global travel industry, an indispensable text for all students and lecturers.

Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy.

Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue.

This fully revised edition includes:

• Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas
• New material on the role of e-marketing, motivations and consumer behaviour
• Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning
• A companion website for students and lecturers which includes PowerPoint slides and review questions to aid teaching and learning

Marketing in Travel and Tourism provides a truly international and comprehensive guide to marketing in the global travel industry, an indispensible text for all students and lecturers.

Geordie Doran ranks as one of the most remarkable fighting soldiers of the twentieth century. After growing up in Jarrow in the 1930s, Geordie quit the local factory where he worked in 1946, to sign up as a private soldier. It was the first step in a career spanning 40 years during which he served in the infantry, the Parachute Regiment and the SAS. Geordie saw active service in Germany, Cyprus, the Korean War and Suez; he became an expert in jungle warfare in Malaya and in Borneo, as well as special operations in the deserts of Oman and Yemen. Returning to England in the early 1970s, Geordie was interrogated by Special Branch about his secret activities in Yemen. Not long after, a serious road accident put paid to his frontline soldiering career, but he found a new and vital role in the SAS, as a permanent staff instructor with 23 SAS (TA) training new recruits. He left the SAS in 1972, but could not settle to civilian life. He found himself a job as a Storeman in the SAS Quartermaster's Stores - a job which lasted another 12 years until ill health kept him from marching to the nearest barracks to join up once more.