Maverick marketing whiz Mike Veeck is ready to share his simple, fail-proof formula for business success: Make work fun and you'll create a culture of creativity that attracts the best employees and encourages customers to spend their money.
Veeck stresses the need to reexamine the way business is conducted, from employer-employee relationships to customer service.
The Fun Is Good philosophy has worked to make enjoyable evenings for all at Veeck's ballparks but has also transformed a half-dozen struggling or start-up teams into a thriving $25 million business.
Peppered with firsthand accounts from businesspeople who have benefited from Veeck's philosophy, Fun Is Good is an innovative, off-the-beaten-track approach to getting the most out of your work life, in and outside the office.

In his classic account of two years with the most audacious bush league ballclub ever to plumb the bottom of the pro sports barrel, Neal Karlen presents a dizzying collection of characters: co-owners comedian Bill Murray and sports impresario Mike Veeck; baseball's formerly winningest pitcher Jack Morris; outfielder Darryl Strawberry, on his way back to the majors; the back-rubbing Sister Rosalind; baseball's first woman player Ila Borders; frantic fans, a ball-carrying pig, a blind sportscaster, and a host of others. They all prove the credo of the Saints: Fun is Good. "Hilarious, insightful, touching, informative, Neal Karlen's baseball account delivers a world of vivid characters and ironic redemptions. Karlen is simply one of the best, most sophisticated, and literate practitioners of journalism we have. He goes out and gets the full story, while turning himself into a wonderfully self-mocking, truthful, and likable narrator. I loved every page of this book." --Phillip Lopate, author, essayist, and film critic "Two things make it great: characters and story line. The tale is rendered in hilarious fashion, mixing plenty of baseball with plenty of laughs." --"Rocky Mountain News" "A fun-is-good book . . . with] enough oddballs to make Alice's Adventures in Wonderland seem like a straightforward account of a schoolgirl's visit to a theme park." --"Sports Illustrated" this isn't from a review, must be from a column] "The funkiest team in baseball." --"The New York Times "
Neal Karlen, who has written for the "New York Times," "Newsweek," and" Rolling Stone," is the author or co-author of seven books, including "Augie's Secrets" from the Minnesota Historical Society Press.

Making My Pitch tells the story of Ila Jane Borders, who despite formidable obstacles became a Little League prodigy, MVP of her otherwise all-male middle school and high school teams, the first woman awarded a baseball scholarship, and the first to pitch and win a complete men's collegiate game. After Mike Veeck signed Borders in May 1997 to pitch for his St. Paul Saints of the independent Northern League, she accomplished what no woman had done since the Negro Leagues era: play men's professional baseball. Borders played four professional seasons and in 1998 became the first woman in the modern era to win a professional ball game. Borders had to find ways to fit in with her teammates, reassure their wives and girlfriends, work with the media, and fend off groupies. But these weren't the toughest challenges. She had a troubled family life, a difficult adolescence as she struggled with her sexual orientation, and an emotionally fraught college experience as a closeted gay athlete at a Christian university. Making My Pitch shows what it's like to be the only woman on the team bus, in the clubhouse, and on the field. Raw, open, and funny at times, her story encompasses the loneliness of a groundbreaking pioneer who experienced grave personal loss. Borders ultimately relates how she achieved self-acceptance and created a life as a firefighter and paramedic and as a coach and goodwill ambassador for the game of baseball.

For anyone who has ever sung "Take Me Out to the Ball Game" during the seventh-inning stretch and wondered why we sing it when we are already at the ball game, this entertaining book supplies the answers. And why did this song become the sport's anthem rather than one of hundreds of other baseball songs, such as George M. Cohan's "Take Your Girl to the Ball Game," written the same month? This story, told here in full for the first time, evokes the bright hope of turn-of-the-century America, the backstage drama of vaudeville, and the beguiling charm of baseball itself.
Amy Whorf McGuiggan supplies the fascinating details behind the song's beginnings in 1908, when Jack Norworth, a vaudeville headliner and Tin Pan Alley songwriter who had never even been to a game, was inspired by a subway advertisement to create the song that, though a hit in its day, did not become a time-honored tradition until broadcaster Harry Caray and team owner and marketing genius Bill Veeck Jr. reintroduced it during the 1970s. Here is America's game and the American century seen through the prism of one impossibly catchy tune and illustrated throughout with vintage photographs, advertising images, and sheet music culled from America's premier collections.

Making My Pitch tells the story of Ila Jane Borders, who despite formidable obstacles became a Little League prodigy, MVP of her otherwise all-male middle school and high school teams, the first woman awarded a baseball scholarship, and the first to pitch and win a complete men's collegiate game. After Mike Veeck signed Borders in May 1997 to pitch for his St. Paul Saints of the independent Northern League, she accomplished what no woman had done since the Negro Leagues era: play men's professional baseball. Borders played four professional seasons and in 1998 became the first woman in the modern era to win a professional ball game. Borders had to find ways to fit in with her teammates, reassure their wives and girlfriends, work with the media, and fend off groupies. But these weren't the toughest challenges. She had a troubled family life, a difficult adolescence as she struggled with her sexual orientation, and an emotionally fraught college experience as a closeted gay athlete at a Christian university. Making My Pitch shows what it's like to be the only woman on the team bus, in the clubhouse, and on the field. Raw, open, and funny at times, her story encompasses the loneliness of a groundbreaking pioneer who experienced grave personal loss. Borders ultimately relates how she achieved self-acceptance and created a life as a firefighter and paramedic and as a coach and goodwill ambassador for the game of baseball.