The Semantic Web has evolved as a blueprint for a knowledge-based framework aimed at crossing the chasm from the current Web of unstructured information resources to a Web equipped with metadata and oriented to delegating tasks to software agents. Semantic Web Personalization and Context Awareness: Management of Personal Identities and Social Networking communicates relevant recent research in Semantic Web-based personalization as applied to the context of information systems. This book reviews knowledge engineering for organizational applications, and Semantic Web approaches to information systems and ontology-based information systems research, as well as the diverse underlying database and knowledge representation aspects that impact personalization and customization.