This exciting new volume offers the best of current scholarship on feminist perspectives in marketing. Through stimulating and challenging discussions, it highlights assumptions about women and gender in marketing theory and practice from both historical and current contexts.

Key issues and debates include:
* marketing, sex and sexuality
* the 'dark side' of female consumption
* women and marketing in Socialist economies
* women and advertising
* ecofeminism and marketing
* gender, marketing and cultural diversity.

This exciting new volume offers the best of current scholarship on feminist perspectives in marketing. Through stimulating and challenging discussions, it highlights assumptions about women and gender in marketing theory and practice from both historical and current contexts.
Key issues and debates include:
* marketing, sex and sexuality
* the 'dark side' of female consumption
* women and marketing in Socialist economies
* women and advertising
* ecofeminism and marketing
* gender, marketing and cultural diversity.