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The huge expansion of new marketplaces and new retailers over the
last fifty years has created a retail revolution. These large and
globally sophisticated retailers have harnessed the new
technologies in communications and logistics to build consumer
markets around the world and to create suppliers, new types of
manufacturers, which provide consumers with whatever goods they
want to buy. These global retailers are at the hub of the new
global economy. They are the new Market Makers, and they have
changed the way the global economy works.
Despite the fact that this retail revolution unfolded right before
our eyes, this book is the first to describe the market-making
capabilities of these retailers. In eleven chapters by leading
scholars, The Market Makers provides a detailed and highly readable
analysis of how retailers have become the leading drivers of the
new global economy.
The huge expansion of new marketplaces and new retailers over the
last fifty years has created a retail revolution.These large and
globally sophisticated retailers have harnessed the new
technologies in communications and logistics to build consumer
markets around the world and to create suppliers, new types of
manufacturers, that provide consumers with whatever goods they want
to buy. These global retailers are at the hub of the new global
economy. They are the new Market Makers, and they have changed the
way the global economy works.
Despite the fact that this retail revolution unfolded right before
our eyes, this book is the first to describe the market-making
capabilities of these retailers. In eleven chapters by leading
scholars, The Market Makers provides a detailed and highly readable
analysis of how retailers have become the leading drivers of the
new global economy.
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