The Market Makers - How Retailers are Reshaping the Global Economy (Paperback)

The huge expansion of new marketplaces and new retailers over the last fifty years has created a retail revolution. These large and globally sophisticated retailers have harnessed the new technologies in communications and logistics to build consumer markets around the world and to create suppliers, new types of manufacturers, which provide consumers with whatever goods they want to buy. These global retailers are at the hub of the new global economy. They are the new Market Makers, and they have changed the way the global economy works.
Despite the fact that this retail revolution unfolded right before our eyes, this book is the first to describe the market-making capabilities of these retailers. In eleven chapters by leading scholars, The Market Makers provides a detailed and highly readable analysis of how retailers have become the leading drivers of the new global economy.

General

Imprint:	Oxford UniversityPress
Country of origin:	United Kingdom
Release date:	August 2012
First published:	September 2012
Authors:	Gary G. Hamilton • Benjamin Senauer • Misha Petrovic
Dimensions:	233 x 160 x 20mm (L x W x T)
Format:	Paperback
Pages:	382
ISBN-13:	978-0-19-965587-8
Categories:	Books > Reference & Interdisciplinary > Interdisciplinary studies > Globalization Books > Business & Economics > Business & management > International business Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector Promotions
LSN:	0-19-965587-1
Barcode:	9780199655878

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