This volume deals with "anxieties" in international business and their managerial ramifications. A key actor in the international business environment is the multinational enterprise (MNE) and one can make the case that the organization and politics of the MNE is a potential pool of anxiety. Anxieties are also manifest from the perspectives of countries and localities impacted by MNC activities and investment. All contributions highlight the complexities of the international business environment or the managerial implication of such complexity.

This volume of the Academy of International Business series looks at International Business in the context of a rapidly changing Europe. Leading contributors have come together to present the latest research, attempting to answer a number of important questions: * is the vision of a Single European market realistic? * what are the barriers to its achievement? * what are the prospects for Eastern Europe? * how should firms enter East European markets? * what does the process of transition imply for corporate policy?