This volume of the Academy of International Business series looks
at International Business in the context of a rapidly changing
Europe. Leading contributors have come together to present the
latest research, attempting to answer a number of important
questions: * is the vision of a Single European market realistic? *
what are the barriers to its achievement? * what are the prospects
for Eastern Europe? * how should firms enter East European markets?
* what does the process of transition imply for corporate policy?
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