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Tourism is one of the most rapidly evolving industries of the
twenty-first century. The economy of many countries all over the
world depends on their ability to attract visitors and maintain a
distinct edge in a highly competitive market. International Tourism
and Hospitality in the Digital Age brings together the best
practices for growth, development, and strategic management within
the tourism and hospitality industries. Highlighting comparative
research that explores the cross-cultural contexts and societal
implications of tourism, this book is an essential resource for
professionals, researchers, academics, and students interested in a
contemporary approach to promoting, managing, and maximizing
profitability of leisure and recreation services.
Changes within the travel industry, such as globalization,
consumerism, and advancements in technology, have transformed
travel agencies into highly competitive businesses. To remain
successful, new business approaches and models must be created in
the global tourism and hospitality industry. Travel companies
continue to expand their businesses in different countries and seek
to collaborate with international entrepreneurs, developing the
need for cross-cultural strategies and policies. As travel agencies
flourish, identifying these business practices is necessary for
these organizations to obtain a competitive management model at the
global level. The Handbook of Research on International Travel
Agency and Tour Operation Management gathers the latest
methodologies, tools, models, and theories regarding tourism
development and sustainability into one comprehensive reference
source in order to promote, manage, and maximize the profitability
potential of travel agencies and tour operation services. Featuring
research on topics such as e-marketing, medical tourism, and online
travel, this book provides travel agents, managers, industry
professionals, researchers, academics, and students with the
necessary resources to effectively develop and implement
organizational strategies and models.
The stability and wealth of a nation's economy is dependent upon
the success of various industrial sectors. The tourism industry has
experienced massive growth in recent years, creating more jobs and
becoming a source of foreign exchange. Opportunities and Challenges
for Tourism and Hospitality in the BRIC Nations is a pivotal
reference source for the latest scholarly research on the recent
developments and contemporary issues within the services sector,
highlighting cross-cultural implications as well as societal
impacts of hospitality and tourism on emerging markets. Providing
insight on managing and maximizing profitability, this book is
ideally designed for researchers, professionals, upper-level
students, and academicians involved in the services industry.
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