Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
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International Tourism and Hospitality in the Digital Age (Hardcover)
Loot Price: R5,472
Discovery Miles 54 720
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International Tourism and Hospitality in the Digital Age (Hardcover)
Series: Advances in Hospitality, Travel, and the Services Industry
Expected to ship within 10 - 15 working days
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Tourism is one of the most rapidly evolving industries of the
twenty-first century. The economy of many countries all over the
world depends on their ability to attract visitors and maintain a
distinct edge in a highly competitive market. International Tourism
and Hospitality in the Digital Age brings together the best
practices for growth, development, and strategic management within
the tourism and hospitality industries. Highlighting comparative
research that explores the cross-cultural contexts and societal
implications of tourism, this book is an essential resource for
professionals, researchers, academics, and students interested in a
contemporary approach to promoting, managing, and maximizing
profitability of leisure and recreation services.
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