Despite the overwhelming importance of the Chinese economy to the success of Western economies, there has yet to be an examination of why Western companies have had difficulties in doing business with the Chinese. A significant barrier that companies have difficulty to overcome is the effective communication with their Chinese counter parts. This major impediment is caused by no understanding of the cultural differences between the Chinese and Western business cultures. This book offers the solution to this problem: the bi-cultural personnel.
The first book presented by a true bi-cultural consultant and researcher who has depth knowledge in the understanding of both the Australian and Chinese markets, culture and more importantly the behavioural pattern of people from both sides of the businessesProvides a totally new perspective for business managers and entrepreneurs to find out how to avoid the same fate as has befallen so many failed enterprisesThe new perspective is to highlight the acceptance of cultural differences as the focus for devising and implementing successful strategy

This book looks at a number of contemporary issues in relation to the current role China plays in trade investments, especially outward investments, a fairly new phenomenon in Australia, Africa, and Europe, three major strategic destinations for China. Through Eurozone crisis, Chinese investments, and migration into Europe, the authors paint a new picture of the world with China, the dragon dancing in the centre of the stage with rotating dancing partners. They show a new perspective on the China-US relationship, especially through the case of Huawei, the new Chinese telecommunication giant who is consistently challenging the position of CISCO commercially and now politically. This book adds another tool to the tool box of those who are aiming to continue dealing, trading, and working with China and the Chinese.

This book is about Australia's businesses internationalization in China. The audience for the book includes executives, administrators; people interested in international business in China, as well as MBA students and academics who wish to study and learn business internationalization to China. China maintains rapid economic growth and is currently the second largest economy in the world. Australia's recent economic growth is tightly related to Chinese economic growth and China has been Australia's number one trading partner since 2006. The book is based on research conducted by the authors who recently interviewed 40 business executives from organizations, which range from large multinational mining and banking organizations to SMEs, including a range of industries, and utilizing various entry modes. The book offers insights from these Australian businesses. The book takes the reader through the preparations that need to be made for doing business in China. It focuses on opportunities that are available in the Chinese market and presents the obstacles that organizations can face, supported by data of real businesses internationalizing to China. The book examines the following key areas: the foreign direct investment and trade framework, Chinese culture, business in China, the political and legal frameworks, intellectual property, market entry strategy and human resource management issues. The reader will benefit from the knowledge developed in this book, and especially from the experience that the business executives interviewed for this book have to share.