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This book is about Australia's businesses internationalization in
China. The audience for the book includes executives,
administrators; people interested in international business in
China, as well as MBA students and academics who wish to study and
learn business internationalization to China. China maintains rapid
economic growth and is currently the second largest economy in the
world. Australia's recent economic growth is tightly related to
Chinese economic growth and China has been Australia's number one
trading partner since 2006. The book is based on research conducted
by the authors who recently interviewed 40 business executives from
organizations, which range from large multinational mining and
banking organizations to SMEs, including a range of industries, and
utilizing various entry modes. The book offers insights from these
Australian businesses. The book takes the reader through the
preparations that need to be made for doing business in China. It
focuses on opportunities that are available in the Chinese market
and presents the obstacles that organizations can face, supported
by data of real businesses internationalizing to China. The book
examines the following key areas: the foreign direct investment and
trade framework, Chinese culture, business in China, the political
and legal frameworks, intellectual property, market entry strategy
and human resource management issues. The reader will benefit from
the knowledge developed in this book, and especially from the
experience that the business executives interviewed for this book
have to share.
Despite the overwhelming importance of the Chinese economy to the
success of Western economies, there has yet to be an examination of
why Western companies have had difficulties in doing business with
the Chinese. A significant barrier that companies have difficulty
to overcome is the effective communication with their Chinese
counter parts. This major impediment is caused by no understanding
of the cultural differences between the Chinese and Western
business cultures. This book offers the solution to this problem:
the bi-cultural personnel.
The first book presented by a true bi-cultural consultant and
researcher who has depth knowledge in the understanding of both the
Australian and Chinese markets, culture and more importantly the
behavioural pattern of people from both sides of the
businessesProvides a totally new perspective for business managers
and entrepreneurs to find out how to avoid the same fate as has
befallen so many failed enterprisesThe new perspective is to
highlight the acceptance of cultural differences as the focus for
devising and implementing successful strategy
This book looks at a number of contemporary issues in relation to
the current role China plays in trade investments, especially
outward investments, a fairly new phenomenon in Australia, Africa,
and Europe, three major strategic destinations for China. Through
Eurozone crisis, Chinese investments, and migration into Europe,
the authors paint a new picture of the world with China, the dragon
dancing in the centre of the stage with rotating dancing partners.
They show a new perspective on the China-US relationship,
especially through the case of Huawei, the new Chinese
telecommunication giant who is consistently challenging the
position of CISCO commercially and now politically. This book adds
another tool to the tool box of those who are aiming to continue
dealing, trading, and working with China and the Chinese.
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