The Discourse of News Values breaks new ground in multimodal news discourse, offering the first book-length treatment of the discursive analysis of news values and the construction of newsworthiness. The book explores how the news is "sold" (made newsworthy) to audiences through the semiotic resources of language and image, providing a new analytical framework which can be used by other researchers in their own subsequent studies. It combines in-depth theoretical discussion with analyses of authentic news discourse (both language and images) from around the English-speaking world, including three empirical case studies: one that analyzes news values around the topic of cycling across different English-speaking cultures; one that analyzes images disseminated by news media organizations via Facebook; and a third that focuses on the 100 "most shared" news items.

Interpretation and Tour Leadership: Principles and Practices of Tour Guiding is a complete manual to tour guiding that is based on the author's first-hand experience of training more than 3000 tour guides. With a practical hands-on focus, it guides the reader through the key roles and responsibilities of a tour guide from interpretation techniques, leading visitors in difference scenarios, dealing tricky situations to setting up a tour guiding business. Packed with real life international case studies, each chapter follows a thorough pedagogic structure which includes features such as training objectives, key terms, theory highlights, assignments, further reading and links to videos.

What influences political behavior more - one's gender or one's gendered personality traits? Certain gendered traits have long been associated with particular political leanings in American politics. For example, the Democratic Party is thought to have a compassionate, feminine nature while the Republican Party is deemed to have a tougher, more masculine nature. Masculinity, Femininity, and American Political Behavior, a first-of-its-kind analysis of the effects of individuals' gendered personality traits - masculinity and femininity - on their political attitudes and behavior, argues that gendered personalities, and not biological sex, are what drive the political behavior of individual citizens. Drawing on a groundbreaking national survey measuring gendered personality traits and political preferences, the book shows that individuals' levels of masculine and feminine personality traits help to determine their party identification, vote choice, ideology, and political engagement. And in conjunction with biological sex, these traits also influence attitudes about sex roles. For example, the more strongly an individual identifies with "feminine" characteristics, the more strongly they identify with the Democratic Party. Likewise, the more "masculine" an individual, the more they are drawn to the GOP. The book also demonstrates that, despite conventional wisdom, biological sex does not dictate gendered personalities. As such, the personality trait approach of the book moves gender and politics research well beyond the traditional male/female dichotomy. Moreover, Masculinity, Femininity, and American Political Behavior points to new and as yet underexplored strategies for candidate campaigns, get out the vote efforts, and officeholders' governing behavior.

This fun and interactive Reader s Theater book will help students build fluency while learning all about Colorado. The engaging script covers Colorado s continental divide, important landmarks such as Pikes Peak, examples of civic responsibilities in action, and much more. Make learning about Colorado s history, economy, government, and geography exciting with this book.The book includes a glossary, song and poem, and color-coded script. Go on an adventurous camping trip in the Rocky Mountains with this fun Reader s Theater book.

Dive into history and explore the Progressive Era, a time of real change for the United States. Discover the changes inspirational men and women were able to make for better work conditions, women s rights, and breaking up monopolies. The change makers were Presidents, writers, reformers, and suffragists, all working hard to make the United States better.This book builds content knowledge across multiple social studies disciplines. The text features include a Reader s Guide, side bars, table of contents, glossary, and index to increase comprehension and academic vocabulary. The Your Turn! activity extends learning and challenges students to use higher-order thinking skills. The leveled text accommodates below-level, above-level, and English language learners. This book is perfect for projects and reports and great for homeschool, learning at-home, or classroom libraries. Aligns to state standards and readies students for college and career.Learn about the leaders with powerful voices and willing to stand up for what they knew was right. The engaging photos, interesting primary sources, and fascinating side bars will keep students reading cover-to-cover.

Learn how to be active and responsible in a digital world! Discover how to be responsible with your personal data. This 32-page nonfiction book covers important online rights and responsibilities. Perfect for use in the classroom or at-home learning to explore staying safe on the internet. Includes a short fiction piece to help students relate to the topic and engaging text features such as a glossary, useful discussion questions, and a Civics in Action activity designed to get students thinking and talking about social issues.

Learn how to help others in your community. This exciting nonfiction book describes the many ways that volunteers make a difference, from cleaning up parks to helping in food banks. Perfect for young readers, the book includes a short fiction story related to the topic, discussion questions, a connected activity, and more useful features. This 24-page full-color book explores the various ways people volunteer and encourages students to give back. It also covers important themes such as community and empathy, and includes an extension activity for Grade 1. Perfect for the classroom, at-home learning, or homeschool to explore volunteerism, donating, and helping others.

Offering a practical guide on How to be an Ethnographer, this book will be a valuable resource for advanced students and early career researchers of organisation studies, anthropology and sociology. It will also be a useful introduction to scholars exploring ethnography as a new research method. This book explores the aims, main methods, and ethical and methodological standards of ethnography. Placing human beings at the centre, it showcases why ethnography is a valuable method of research. Highlighting the importance of ethnographic engagement as a means to learn about different ways of being human, the book employs a range of case studies from researchers at all career stages to provide examples of different methods used in research projects. Going beyond tools and techniques, the authors discuss moral and methodological principles as well as community related modes that are important in conducting ethnography.

Ruth Ingram was a psychiatric Social Worker and subsequently a lecturer in mental health and group dynamics at Southampton University and subsequently the University of the South Bank. She did a part-time course in screen printing, textiles and embroidery, and for many years exhibited textiles in various small galleries together with colleagues, and subsequently in her own home in support of Greenpeace and Oxfam. Concurrently she attended the Poetry School London for several years . Her translations from German poetry have been published by Modern Poetry in Translation, the Fenland Reed, Kites, and Hearing Eye. She organizes a translation workshop in her own home (translating from French and German) on a bi-monthly basis which has been running for 15 years. There is no fee, but prospective members are asked too submit 3 or 4 poems in their translation from either French or German. The group has produced two anthologies: a Over the Watera and a Across Frontiersa both available from the Poetry Library at the South Bank London.

Ethnography is at the heart of what researchers in management and organization studies do. This crucial book offers a robust and original overview of ''doing'' organizational ethnography, guiding readers through the essential qualitative methods for the study of organizations. Preparing students to enter the field with a confident outlook and a toolkit of skills, chapters present a series of action-learning projects to arm readers with practical exercises that will hone the abilities of the organizational ethnographer. Expert contributors offer crucial outlines into a variety of essential skills, including shadowing, autoethnography, interviews, media analysis and storytelling. The book concludes with a chapter by a doctoral student, providing unique insights into the development of the ethnographic understanding of organizational realities. Featuring useful exercises and an accessible style, this book is critical reading for PhD and Masters students in business administration and organizational theory, as well as social science students undertaking qualitative methodology programmes. It will also be useful for students on MBA courses in need of a humanistic approach to organizations.

Ethnography is at the heart of what researchers in management and organization studies do. This crucial book offers a robust and original overview of ''doing'' organizational ethnography, guiding readers through the essential qualitative methods for the study of organizations. Preparing students to enter the field with a confident outlook and a toolkit of skills, chapters present a series of action-learning projects to arm readers with practical exercises that will hone the abilities of the organizational ethnographer. Expert contributors offer crucial outlines into a variety of essential skills, including shadowing, autoethnography, interviews, media analysis and storytelling. The book concludes with a chapter by a doctoral student, providing unique insights into the development of the ethnographic understanding of organizational realities. Featuring useful exercises and an accessible style, this book is critical reading for PhD and Masters students in business administration and organizational theory, as well as social science students undertaking qualitative methodology programmes. It will also be useful for students on MBA courses in need of a humanistic approach to organizations.

By bringing together philosophers whose work on political philosophy, intellectual history, and world philosophies push the boundaries of conventional scholarship, this collaborative collection opens up space in political philosophy for new approaches. Each contribution responds to the challenges James Tully raises for comparative political thought. Arranged around Tully’s opening chapter, contributors demonstrate the value of critical dialogue and point to the different attempts cultures make to understand their experiences. Through the use of methods from various disciplines and cultural contexts, each interlocutor exemplifies the transformative power of genuine democratic dialogue across philosophical traditions. Together they call for a radical reorientation of conceptual and intellectual readings from intellectual history including the Afro-modern political tradition, Indigenous philosophies, and the lived experiences of societies in Asia. This is an urgent methodological provocation for anyone interested in the ethical, conceptual, and political challenges of political thought today.

Responding to the trend of formulaic writing in the academic community, How To Write Differently offers a refreshing approach to academic writing in a practical format. The book explores how, in order to write differently, an author needs to embrace complexity and alterity and write to be read. Highlighting the importance of bringing joy and enlightenment to readers rather than simply writing for the metrics, experienced contributors delve into the significance of poetry and idiom, writing from the heart and what to write about. Chapters also consider key practicalities such as, how to make an argument and not slide into reductionism? How to engage with literature without being dull and formulaic? How to describe important issues such as empirical research and insights? Finally, the book sheds light on the review process, where to publish, reflective referencing and how to revise your writing. Aiming to inspire academic writers and readers, while offering practical guidance, How to Write Differently will be a valuable resource for business and management researchers and students seeking to write in a new way.

The metaverse is opening new avenues of opportunities for product manufacturers as well as service providers; due to this, further study on the scope and challenges that the application of neuromarketing in virtual worlds faces across different disciplines and business segments is required. The immense growth potential currently untapped in the metaverse domain can be taken to a different level altogether with the help of neuromarketing applications. Applications of Neuromarketing in the Metaverse discusses brand positioning among the target market in the virtual world through the application of neuromarketing principles and techniques. The book also explores consumer behavior and decodes their physiological and psychological responses in the metaverse domain with the help of tools and technologies used in neuromarketing. Covering key topics such as media, virtual reality, and branding, this premier reference source is ideal for industry professionals, marketers, business owners, managers, researchers, academicians, scholars, practitioners, instructors, and students.

After her father suddenly leaves, turning the family upside down, Ji-won is forced to pick up the pieces and keep her grieving mother from falling apart. When her mother tells her that eating fish eyes will bring good luck and hints that it may help her father return home, Ji-won tries one and immediately begins dreaming about eating eyes. Human eyes. Instead of Ji-won's parents reuniting, however, her mother starts dating George, a Caucasian man with an obvious Asian fetish. Tormented by her dreams, Ji-won becomes obsessed with his beautiful blue eyes and begins noticing blue eyes all around her. No longer able to control her urges, she finds opportunities to feed her hunger, growing more and more reckless each day. And, as her obsession grows, so does her selfishness: the things that once seemed important to her no longer do, and Ji-won, who has always been hopelessly devoted to her family, decides that she must do the one thing that will end her cravings once and for all. A brilliantly inventive, subversive novel about a young woman unravelling from feeling for too long - because of race, because of misogyny - completely unseen, THE EYES ARE THE BEST PART is also a story of an immigrant family falling apart and trying to find their way back to each other.