Higher Education Institutions played their overriding role in developing wisdom and virtue in the Pakistani youth. Human resource management systems played a critical role in developing strong academic institutions that endeavors bright scholars. Accordingly, this study is aimed at investigating the impact of Human Resource Inputs and Practices on Human Resource Outputs of the faculty members in Universities/Institutes in Lahore Pakistan. Data was collected from permanent faculty members. The results of the study shows that both the variables of Motivation in Training & Development have statistically significant relationship with Employee Performance and Organizational Citizenship Behavior also showed statistically significant impact on Employee Performance and Motivation but showed insignificant relationship with Training & Development. The study helps the management of the Universities/Institutes of Pakistan in improving Employee Performance both in public and private sector Universities/Institute.

Marketing strategy implementation effectiveness (MSIE) and marketing strategy creativity (MSC) are considered as recognized concept in the literature related with marketing strategies due to its significance importance for executives and researchers. Although, the researchers were not answered the issue which appeared as the intersection of pressures for implementation and creativity. So, the current research study determines the relationship of MSC and MSIE on business unit performance in Pakistani industries. Moreover, this study also finds the impact of MSC and MSIE across diverse strategic orientations (Prospectors, Analyzers, Differentiated Defenders, Defenders and Rectors) as moderating variables. Survey based questionnaire was used to collect the data from the strategic business units of different national and multinational companies like FMCG, Banking, Textile, Pharmaceutical, Home Appliances etc. Results revealed interested findings that will be helpful for Pakistani organization for improving performance.

The Book is very innovative on Pinus Forest Mycoflora of Samahni Azad Kashmir (Pakistan). It demonstrates how fungal biodiversity is predominantly prevailing in Samahni Forest. It demonstrates useful and poisonous fungi of the area. moreover, it describes how different fungal species are devastating living plants, crops and fruit trees and their products. It cascades on pathogenic impacts of different fungi for fauna and anthropological parameters. Some remedial suggestions are formulated and recommended to eradicate or reduce its injurious effects on life of man directly or indirectly.The is very informative for mycologists, plant pathologist, industrialists, agriculturists, forest officials and pharmaceutist. The research students of M.Sc. M.Phil and Ph.D.may obtain a lot assistance from this book. contact on: [email protected] [email protected]

Introduction to the Book: The Book is "Taxonomy & Pharmaceutics of Medicinal Plants of China (CLEMATIS)" describes taxonomical analysis of genus Clematis using different approaches such as Taximetrics, Chemotaxonomy (by HPLC, HPLC-MS-MS), and Proteomics (2-DE; MALDI-TOF-MS). Approach Proteomics has unraveled novel proteins from the genus which are first time reported from these species and which related to evolutionary trend (from herbs to liana) of taxa. Some other reported proteins in Clematis species are directly relevant to the production of chemical constituents which possess anti-cancer activity and harbor vital role in medical science arena. The 2nd part describes about Pharmaceutics of taxa of the genus. Clematis plants are rich source of Traditional Chinese Medicines (TCMs) in China and around the globe. Protocols are developed and optimized for various TCMs at par with international pharmacopeia standards.The book is very important for students, nature lovers, biotechnologist, herbalist and taxonomists.

The Book is Written on Folklore herbal Therapeutics of Azad Kashmir and its Potential role in novel drug discoveries by Pharmacists.The Book covers all ethnic information of tribals of mountainous valleys and they represent this traditional and cultural knowledge of pre-historic times. This is Book will shed positive impacts on science and medical arena by causing enthusiasm for new researchers to conduct further comprehensive work on such medicinal plants for drug discovery and development. Contact: [email protected] [email protected]

The study was conducted in Kalash valley of district Chitral in June and July 2010. The present study attempts to assess the contribution of NTFPs to income and employment by ensuring food and livelihood security for the rural economy in the Kalash valley district Chitral. This study estimates the contribution to income and employment, total production and total income from NTFP's collections. The total production of NTFP's were recorded 21566 Kg which gives total income of 1843380 Pak Rs. There is lack of market availability and only 20% of the respondents were having access to market and 80% were deprived from this.The main problems faced by the kalash valley include lack of infrastructure, lack of government interest, and the middle man has greatly contributed in deprivation of benefits to the producers and collectors. In order to overcome these problems, an efficient distribution of existing benefits through proper institutional mechanisms is needed. In addition, processing activities have to be encouraged through trainings and skill development and to promote sustainable income and employment throughout the year.