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The television broadcasting culture of Pakistan was changed
dramatically in 2002. The President, General Pervez Musharraf,
introduced a policy of liberalisation that enabled controversial
issues such as honour killings, adultery, stoning to death,
domestic violence, marriage after divorce and homosexuality to be
increasingly depicted on screen. Women and TV Culture in Pakistan
is the first in-depth analysis of this change in television
content. Munira Cheema focuses on how `gender issues' are dealt
with on TV and examines the impact this has on female viewers. In
Pakistan, television is often the only way in which women can
access the public sphere (except through male guardians) and this
book evaluates how TV content allows them to navigate their
intersecting identities as Muslims, women and Pakistanis. At a time
when religious conservatism is on the rise in the country, this
book investigates why producers choose to focus on gender-based
issues and the extent to which religion dictates social behaviour
and broadcasting choices. Based on interviews with women viewers in
Karachi as well as industry professionals including writers,
directors and ratings experts, the research is a much-needed and
original contribution to global television studies and gender
studies.
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