The transformations in alternative media, journalism and social protest in contemporary Turkey have largely occurred due to the upsurge in use of social media. Some of the most fervent users of social media in the world come from Turkey where forms of social media are frequently banned by the Turkish government. This book looks at the structural, economic and political reasons why the current media system fails urban educated young professionals in Turkey and led them to a month long resistance and protest through the use of social media during OccupyGezi movement. The book outlines the history of alternative media use and the ways in which it has become a tool for the critics of the neoliberal economic system in Turkey. The collection concentrates on social media use within social movements and applies interdisciplinary approaches and research methods, ranging from cinema and visual arts to sociology, political science, content analysis and ethnographic study.

This study shows the shift in meaning generation across time in Turkish cinema by comparing genre films of the 1960s of the green Pine (Yesilcam) cinema and parody films of the new televisual production regime in Turkish cinema of the 2000s. At the intertextual level popular Turkish film parodies of the twenty-first century expose and ridicule a discourse of modernity by creating a critical intertextuality with classical Turkish film genres of the 1960s and popular Hollywood cinema in the new millennium. The use of critical intertextuality can be essential as a discursive tool to reconstruct a national cinema's genres and to understand its changing viewer modality through a historical perspective. Through looking at how film parody reinterprets genre films this study also identifies a new mode of film and media production in Turkey.