The Form Guide is an easy-to-use and conveniently sized dictionary of key design terminology covering product forms, constructions and impressions. The 100 products examples used are presented with a brief description of their origin, making the Form Guide an informative tool for students, teachers and practitioners alike. Renowned design colleges and institutes have collaborated on the development and publication of the form guide: Zurich University of the Arts (Industrial Design department), the Museum of Design Zurich (design collection), the Burg Giebichenstein University of Art and Design Halle, and idea...Institut [interior design environment and architecture] Halle (Saale) Germany. Text in English and German.

As a pioneer of modern design, Willy Guhl created world-famous furniture such as the Eternit garden chair or Europe's first plastic shell chair. In the tradition of modernism and against the traditional Heimatstil, after 1945 he developed a holistic design approach oriented to human beings and their needs; functionality and reduction to the essential characterize his everyday objects. In collaboration with Swiss companies such as Dietiker, Eternit and Aebi, Willy Guhl designed seating furniture, planters and mowing machines. Willy Guhl's designs, his teaching methods and his image archive bear witness to the innovations of the booming design industry of the post-war period and the changing professional image of the industrial designer. As a teacher and later head of the class for interior and product design at the Zurich School of Arts and Crafts from 1941 to 1980, Willy Guhl influenced generations of Swiss designers, including Robert Haussmann, Kurt Thut and Andreas Christen. The trained carpenter and interior designer passed on his design knowledge "hands-on," with illustrative objects, by model making and storytelling. This first comprehensive monograph illuminates Willy Guhl's legacy in the context of this design and teaching practice as well as current theories of the design discipline. As a thematically structured catalog of works, it offers a complete index of all design projects, and illustrates in sketches, plans and photographs his exploratory working method and his passion for material and technology, which is equally evident in the selection of exemplary student works.

Under the label Atelier Zanolli, a fantastic world of silk fabrics that were painted and imprinted with patterns, opulently embroidered cushions, colourful pearl creations, as well as finely crafted leather and wood articles, was created between 1905 and 1939 in Zurich. The Zanollis had immigrated from Italy in 1905. Their family business was entirely women-run by mother Antonietta and her daughters Pia, Lea, and Zoe Zanolli. The cultural and stylistic influences manifested in the Zanollis' visually appealing product world range from the avant-garde to a typically Swiss aesthetic forged by a national spirit of defence against the increasingly felt threat that Nazi Germany posed to the country in the 1930s. Driven by a striving for artistic self-realisation, the atelier defied the many economic challenges of the period and carried out many commissions for Zurich's leading textile businesses and department stores. This book traces the history of Atelier Zanolli, places its work in the context of the development of Zurich and the Swiss textile industry in the first half of the 20th century, and for the first time also positions the "Zanolli style" internationally. More than 600 images show the wealth of colours and shapes of the cosmos of textiles and crafted objects, as well as templates, sketches, private photographs, business cards, and letters. The essays illuminate the techniques and work processes used, discuss entire motif families and unique designs, and grant a rare comprehensive insight into the tastes of the time.

What kind of fashion exists without mass production, without Hollywood and international fashion weeks? In Switzerland, far from the international spotlight and the dictates of the major fashion hubs, small labels, collectives, and young graduates as well as established brands test their potential for greatness. Creative designers take initiative and position themselves in Berlin, join the fashion circus in Paris, or establish clever business models at home in Switzerland. Wild Thing - The Swiss Fashion Scene, published in conjunction with an exhibition at Museum fur Gestaltung Zurich, puts a spotlight on this development and the products resulting from it. The book picks up on current topics - such as minimalism and the questioning of assigned gender identities - that shape designs, design concepts, and processes. Lavishly illustrated, it features looks and creations by important labels, selected outfits, textile inventions, and collection presentations. Together with brief interviews, portraits of individual designers, and text contributions, Wild Thing - The Swiss Fashion Scene is a highly attractive snapshot of Switzerland's creative and vibrant fashion scene. In addition, the book contains links to short print-in-motion videos, which can be watched by pointing a smartphone camera at the corresponding image. The videos offer portraits of designers, interviews with fashion experts, and contributions from fashion schools. Text in English and German.

The Swiss type designer Adrian Frutiger decisively influenced the international creation of typefaces after 1950. His Univers typeface and the machine-readable font OCR-B are milestones, as is his type for the Paris airports, which evolved into the Frutiger typeface. All set new standards for signage types. In all, he created some fifty types, including Ondine, Meridien, Avenir, and Vectora. Based on conversations with Frutiger himself and on extensive research, this publication provides a highly detailed and accurate account of the type designer's artistic development. All of his types - from the design phase to the marketing stage - are illustrated and analyzed with reference to the technology and related types. Hitherto unpublished types that were never realized and more than one hundred logos complete the picture.

Mit einem Essay von Steven Heller

Armin Hofmann ist eine Pionierfigur des Schweizer Grafik Design. 1946 nahm er seine langjAhrige LehrtAtigkeit an der Basler Gewerbeschule auf und entwickelte - spAter in vitalem Dialog mit Wolfgang Weingart - eine pAdagogische BefAhigung, die hAchste Anerkennung fand die Landschaft des internationalen Grafik Design nachhaltig verAnderte. Poster Collection 07 kann durchaus als lAngst fAllige Monographie Hofmanns Werk verstanden werden. Das Buch enthAlt alle wichtigen Plakate, sowie einige Beispiele seiner bekanntesten SchA1/4ler.