Integrated marketing communication (IMC) has come to the fore as a very important concept in communicating to an organisation's target audiences. In this title, the notion behind the IMC process is explained and the following issues are explored: Philosophy and evolution of the concept, ethics in marketing communication, co-ordination of the various IMC elements - advertising, media selection, personal selling, sales promotion, public relations (including marketing public relations), publicity (including marketing publicity), sponsorship and new media marketing.

Today's globalized business environment is so much a part of our lives that we take it for granted. But what does globalization mean for business in practical terms? What issues does it raise? How can we change our way of thinking so that our businesses prosper beyond our borders? The second edition of Global Business: Environments and Strategies includes a revised look at globalization and international trade, economic integration, trading blocs and free trade agreements. There are new sections on e-commerce strategies in global context and global marketing. The comprehensive text uses South African and international case studies, allowing students and practitioners to benefit from practical local and global business situations.