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To address the issue of the lack of integration and common policy
among Japan’s cultural promotion actors and institutions, Gadjeva
explores an integrated approach for Japanese public diplomacy
through public-private partnerships. She examines the potential of
the Japan Foundation as a central public diplomacy actor in Europe,
facilitating a Public-Private Partnership Platform. Focusing on
France and Bulgaria, Gadjeva observes the Japan Foundation’s
role, contributions, and activities implemented between the 1970s
and 2018, both autonomously and in collaboration with Japanese and
local public and private actors. She compares the Foundation’s
initiatives in the two countries, highlighting both the strong
points and the space for improvement. In addition, Gadjeva points
out essential Japanese, French, and Bulgarian actors with potential
for future cooperation with the Japan Foundation through
public-private partnerships. Drawing on her interviews with
Bulgarian and French representatives, she examines the image of
Japan and the future expectations from Japan. Revealing certain
cultural aspects and less-explored areas of Japanese soft power,
she proposes specific project proposals for integrated public
diplomacy initiatives implemented through a Public-Private
Partnership Platform facilitated by the Japan Foundation. Providing
valuable insights into the strong and insufficient points of
Japan’s public diplomacy in Europe and policy recommendations,
this book will be of great interest to scholars and professionals
in the spheres of Japanese public diplomacy, foreign cultural
policy, and Japanese-European international relations.
Gadjeva uses Kyoto as a case study to explore the innovative
mechanisms being used to promote Japanese culture and cultural
properties since the outbreak of COVID-19. Beginning by setting out
the main initiatives and actors involved in preserving, introducing
and utilising Kyoto’s cultural heritage, Gadjeva proceeds to
discuss alternative approaches using digital technologies. These
tools include remote access immersive reality, virtual reality,
augmented reality, augmented virtuality, and mixed reality. She
looks at how such approaches have been applied to Kyoto’s digital
museums, real-time online experiences, and other virtual projects
presenting tangible, intangible, and folk heritage. In doing so she
draws on a wide range of interviews with experts from the Japan
Foundation, the Kyoto Art Center, and other related institutions to
investigate the limitations and possible strategies for further
development of these practices. She also interviews scholars,
government officials and experts from Europe about the prospects
for further remote online experiences, applied both specifically to
Kyoto and more broadly to cultural tourism. Based on the findings,
the book discusses particular future challenges and suggests
specific policies and project proposals for further remote online
experiences of Kyoto’s cultural properties. A valuable read for
professionals and scholars of cultural and tourism studies, that
will be of particular interest to those specialising in Japan.
To address the issue of the lack of integration and common policy
among Japan's cultural promotion actors and institutions, Gadjeva
explores an integrated approach for Japanese public diplomacy
through public-private partnerships. She examines the potential of
the Japan Foundation as a central public diplomacy actor in Europe,
facilitating a Public-Private Partnership Platform. Focusing on
France and Bulgaria, Gadjeva observes the Japan Foundation's role,
contributions, and activities implemented between the 1970s and
2018, both autonomously and in collaboration with Japanese and
local public and private actors. She compares the Foundation's
initiatives in the two countries, highlighting both the strong
points and the space for improvement. In addition, Gadjeva points
out essential Japanese, French, and Bulgarian actors with potential
for future cooperation with the Japan Foundation through
public-private partnerships. Drawing on her interviews with
Bulgarian and French representatives, she examines the image of
Japan and the future expectations from Japan. Revealing certain
cultural aspects and less-explored areas of Japanese soft power,
she proposes specific project proposals for integrated public
diplomacy initiatives implemented through a Public-Private
Partnership Platform facilitated by the Japan Foundation. Providing
valuable insights into the strong and insufficient points of
Japan's public diplomacy in Europe and policy recommendations, this
book will be of great interest to scholars and professionals in the
spheres of Japanese public diplomacy, foreign cultural policy, and
Japanese-European international relations.
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