In four chronologically organized chapters, this study traces the conceptual dependence and deep connectivity among Claes Oldenburg’s poetry, sculpture, films, and performance art between 1956 and 1965. This research-intensive book argues that Oldenburg’s art relies on machine vision and other metaphors to visualize the structure and image content of human thought as an artistic problem. Anchored in new oral history interviews and extensive archival material, it brings together understudied visual and concrete poetry, experimental films, fifteen group performances (commonly referred to as happenings), and a close analysis of his well-known installations of The Street (1960) and The Store (1961–62), effectively setting in place a reexamination of Oldenburg’s pop art from the street, store, home, and cinema years. The book will be of interest to scholars working in art history, film studies, performance studies, literature, intermedia studies, and media theory.

Contemporary criticism, interviews, scholarly reassessments, and texts by the artist focusing on Claes Oldenburg's sculptures, installations, and multimedia performances between 1960 and 1965. Claes Oldenburg (born in 1929) is largely known today as a pop art sculptor. Oldenburg himself described his formless canvas and vinyl soft sculptures-gigantic hamburgers and ice cream cones, cushiony toilets and typewriters-as "objects that elude definition." This collection of writings revisits not only Oldenburg's soft objects from the early to mid 1960s but also his pioneering installations The Street (1960) and The Store (1961-1962) and his often overlooked multimedia performances. As the artist translated his ideas and beliefs into various media and formats, his work drew on a range of styles and schools, including abstract expressionism, Happenings, pop art, minimalism, and postminimalism. Perhaps because of their refusal to be classified, these artworks are as contemporary today as they were when they were created between 1960 and 1965. This collection serves both as a summation of early critical thinking on Oldenburg's art and a starting point for consideration of the artist as a forerunner of current art trends of stylelessness and intermediality. It includes both contemporary criticism and more recent scholarly reassessments, interviews with the artist, and Oldenburg's own unpublished manifesto on the Ray Gun Theater (the artist's name for his performance series in the back of The Store).