This is a practical guide to embedding sustainability into the DNA of an organization. The book addresses today's ecological and social pressures and provides advice for businesses on how to incorporate green initiatives into core strategies without compromising on shareholder and stakeholder requirements.

"Outstanding business insights in a work brimming with energy and vitality." -Kirkus Reviews In this visual guide to thriving in the midst of chaos, scientist, entrepreneur and "Reinvention Guru" Dr. Nadya Zhexembayeva brings together the insights from a community of 3000+ "reinventors" to offer a bold new method for business resilience during disruptive times. Running a successful business amidst constant change is overwhelming. Just as we handle one disruption, another crisis looms on the horizon. How do you survive and even thrive? 4-time TEDx speaker Dr. Nadya Zhexembayeva and her global Chief Reinvention Officer community understand the struggle and helped countless companies and leaders deal with change by reinventing their products, processes, and leadership practices. Now she brings to you a powerful blend of cross-disciplinary research and battle-tested tools to help you diagnose, design, and implement a reinvention system that allows your company to stop combatting or resisting change - and instead helps you turn every disruption into your greatest opportunity.

We are in the midst of a sea-change. In years past, corporate social responsibility may have been seen as a feather in a corporation's cap but, today, ecological and social pressures require a new type of business response. In "Embedded Sustainability," authors Chris Laszlo and Nadya Zhexembayeva convincingly show how companies can better leverage global challenges for enduring profit and growth.
In this outstanding book, readers will learn about the marquis concept of "embedded sustainability": the incorporation of environmental, health, and social value into core business activities with no trade-off in price or quality. When Clorox introduced its new line of Green Works cleaners or Nissan developed its Leaf 100% electric car, these firms were pursuing a profit shift in mainstream markets. In addition to churning out smarter (instead of just greener) products for consumers at large, embedded sustainability is capable of hugely motivating employees. Most of all, it enables companies to create even higher returns for investors, while responding to the new market realities of declining resources, radical transparency, and rising customer expectations.
This book helps readers to comprehend--and act on--the notion of embedded sustainability, explaining why it is now a requisite in every sector, how smart companies are creating even higher value for their customers and investors, and what new management competencies are needed to compete in today's marketplace.