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Embedded Sustainability - The Next Big Competitive Advantage (Hardcover)
Loot Price: R1,392
Discovery Miles 13 920
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Embedded Sustainability - The Next Big Competitive Advantage (Hardcover)
Expected to ship within 10 - 15 working days
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We are in the midst of a sea-change. In years past, corporate
social responsibility may have been seen as a feather in a
corporation's cap but, today, ecological and social pressures
require a new type of business response. In "Embedded
Sustainability," authors Chris Laszlo and Nadya Zhexembayeva
convincingly show how companies can better leverage global
challenges for enduring profit and growth.
In this outstanding book, readers will learn about the marquis
concept of "embedded sustainability": the incorporation of
environmental, health, and social value into core business
activities with no trade-off in price or quality. When Clorox
introduced its new line of Green Works cleaners or Nissan developed
its Leaf 100% electric car, these firms were pursuing a profit
shift in mainstream markets. In addition to churning out smarter
(instead of just greener) products for consumers at large, embedded
sustainability is capable of hugely motivating employees. Most of
all, it enables companies to create even higher returns for
investors, while responding to the new market realities of
declining resources, radical transparency, and rising customer
expectations.
This book helps readers to comprehend--and act on--the notion of
embedded sustainability, explaining why it is now a requisite in
every sector, how smart companies are creating even higher value
for their customers and investors, and what new management
competencies are needed to compete in today's marketplace.
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