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There is a form of creativity so powerful that it only takes one
look and one listen for millions of consumers to remember it, like
it, buy it, and tell others about it. These are so-called Super
Signs - the brands that are embedded in human culture and hidden
deep in our subconscious. This book takes a fresh approach to
branding, and explores how to turn brands into Super Signs in
today's competitive and ever-changing world. Super Signs are the
most effective and powerful means of influencing a consumer's
actions. From a branding point of view, Super Signs are the
ultimate level that your brand can reach -- a level where the brand
triggers an instinctive reaction in thought and action from the
consumer.
Land reform has been the most challenging social issue for China,
which is in transition from an agricultural society to an
industrialized country. As the initiator of "common-ownership
trust", the author introduces trust theory into China's land
reform, trying to settle the issues of land right verification and
land circulation. Firstly, this book reflects on land circulation
and common ownership theoretically. Then it reviews China's rural
land system transition in history as well as its current
circumstances and problems. Based on theoretical thinking and
practice, this book proposes land trust and expounds on its nature
and content. Lastly, it interprets the "cloud trust + land trust"
model which combines science, technology, knowledge and capital
with land to realize the intensive and overall development of land.
This book attempts to solve China's land problems with financial
tools, which provide significant implications for not only land
reform but also trust theory study.
Land reform has been the most challenging social issue for China,
which is in transition from an agricultural society to an
industrialized country. As the initiator of "common-ownership
trust", the author introduces trust theory into China's land
reform, trying to settle the issues of land right verification and
land circulation. Firstly, this book reflects on land circulation
and common ownership theoretically. Then it reviews China's rural
land system transition in history as well as its current
circumstances and problems. Based on theoretical thinking and
practice, this book proposes land trust and expounds on its nature
and content. Lastly, it interprets the "cloud trust + land trust"
model which combines science, technology, knowledge and capital
with land to realize the intensive and overall development of land.
This book attempts to solve China's land problems with financial
tools, which provide significant implications for not only land
reform but also trust theory study.
This Monograph provides value estimates for intangible assets of
publicly traded hotel firms in the United States. When evaluating a
firm's tangible and intangible assets, tests of model usefulness
reveal it is meaningful to decompose adjusted income (AI), measured
by revenue minus expense in this study, into adjusted income
derived from intangible assets (AII) and adjusted income derived
from tangible assets (AIT). Specifically, a significant difference
exists for contributions from AIT and AII to a firm's market value
of equity. Further, decomposing AI into AIT and AII releases
incremental information to the market. Finally, it appears that the
crude approach frequently employed by practitioners, namely, the
value of a firm's intangible assets equals its market value of
equity plus liabilities minus book value of tangible assets,
systematically overestimates values of firm intangible assets,
assuming firms apply uniform capital structures across their
tangible and intangible assets.
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