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Books > Business & Economics > Business & management > Sales & marketing
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Super Signs - Taking your brand to the ultimate level (Hardcover)
Loot Price: R420
Discovery Miles 4 200
You Save: R270
(39%)
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Super Signs - Taking your brand to the ultimate level (Hardcover)
 (1 rating, sign in to rate)
List price R690
Loot Price R420
Discovery Miles 4 200
You Save R270 (39%)
Expected to ship within 12 - 17 working days
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There is a form of creativity so powerful that it only takes one
look and one listen for millions of consumers to remember it, like
it, buy it, and tell others about it. These are so-called Super
Signs - the brands that are embedded in human culture and hidden
deep in our subconscious. This book takes a fresh approach to
branding, and explores how to turn brands into Super Signs in
today's competitive and ever-changing world. Super Signs are the
most effective and powerful means of influencing a consumer's
actions. From a branding point of view, Super Signs are the
ultimate level that your brand can reach -- a level where the brand
triggers an instinctive reaction in thought and action from the
consumer.
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