Research Perspectives on Social Media Influencers and their Followers argues that the brands that find the most success on social media are the ones that acknowledge the real key to social media marketing-it's all about the followers. This collection, edited by Brandi Watkins, explores how social media has shifted power dynamics away from brands and toward the consumers themselves-the social media users who choose to like, share, and engage with brands online. This dynamic has paved the way for the rise of the social media influencer (SMI); a unique category of social media user who has a large platform and compelling content that attracts a number of loyal and devoted followers.. It's the followers that make SMI relevant and appealing to brands as a marketing strategy. Contributors discuss emerging trends in research related to the SMI and their followers; as the influencer marketing industry continues to grow and evolve, they argue, so too should our understanding of the influencer-follower relationship that makes this marketing strategy successful. Each chapter of this collection presents a variety of research perspectives, questions, and methodologies that can be used to analyze this trend. Scholars of media studies, communication, technology studies, celebrity studies, marketing, and economics will find this book particularly useful.

Research Perspectives on Social Media Influencers and their Followers argues that the brands that find the most success on social media are the ones that acknowledge the real key to social media marketing-it's all about the followers. This collection, edited by Brandi Watkins, explores how social media has shifted power dynamics away from brands and to the consumers themselves, the social media users who choose to like, share, and engage with brands online. This dynamic has paved the way for the rise of the social media influencer (SMI)-while the influencers have the platform, the products, and the content, the followers are what keep them relevant and appealing to brands as a marketing strategy. Contributors discuss emerging trends in research related to the SMI and their followers; as the influencer marketing industry continues to grow and evolve, they argue, so too should our understanding of the influencer-follower relationship that makes this marketing strategy successful. Each chapter of this collection presents a variety of research perspectives, questions, and methodologies that can be used to analyze this trend. Scholars of media studies, communication, technology studies, celebrity studies, marketing, and economics will find this book particularly useful.

The United Irish Movement of the 1790s launched a tradition of revolutionary republicanism in Ireland which continues to this day. This book examines the origin, context, nature and practices of the republican nationalist movement from its inception in 1791 to its defeat in the Great Rebellion of 1798. Nancy Curtin explores its ideology, propaganda, social composition, and mobilization, and shows how these threads were woven together by an emerging liberalism not usually associated with the republican tradition and which only fitfully survived the demise of the radical movement. She shows how class and religious tension contributed to United Irish failure, but at the same time highlights its successes. Her analysis of United Irish mobilization, both ideologically and organizationally, is placed within the fluid context of revolution and counter-revolution in late eighteenth-century Ireland. `This book is a thoroughly researched and beautifully written analysis . . . Nancy Curtin goes further than any previous historian in her detailed analysis of the United Irishmen in Ulster. . . . It is confident without being abrasive and will significantly reshape historical thinking about a period so crucial in the unfolding of modern Irish history.' Marianne Elliott, The Irish Times `In what is in many respects a path-breaking work, she offers fresh argument on the revolutionary nature of the United Irishmen . . . fresh insights into their relationship with the Defenders, fresh information on their social composition . . . and fresh discussion of their `literary mischief . . . this book will be placed high on the select list of works dealing with the United Irishmen.' Irish Historical Studies `clear sighted, stimulating, and authoritative. This book is an excellent example of what revisionist Irish history. . . ought to be about. American Historical Review `exceedingly well-written . . . she produces a picture that is comprehensive and multifaceted. . . . While avoiding biography she conveys a clear sense of who the United Irishmen were and what they were after. History