This volume contributes to a growing reevaluation of the Brezhnev era, helping to shape a new historiography that gives us a much richer and more nuanced picture of the time period than the stagnation paradigm usually assigned to the era. The essays provide a multifaceted prism that reveals a dynamic society with a political and intellectual class that remained committed to the ideological foundations of the state, recognized the challenges that the system faced, and embarked on a creative search for solutions. The chapters focus on developments in politics, society, and culture, as well as the state's attempts to lead and initiate change, which are mostly glossed over in the stagnation narrative. The volume challenges the assumption that the period as a whole was characterized by rampant cynicism and a decline of faith in the socialist creed and instead points to the persistence of popular engagement with the socialist ideology and the power it continued to wield within the Soviet Union.

This volume contributes to a growing reevaluation of the Brezhnev era, helping to shape a new historiography that gives us a much richer and more nuanced picture of the time period than the stagnation paradigm usually assigned to the era. The essays provide a multifaceted prism that reveals a dynamic society with a political and intellectual class that remained committed to the ideological foundations of the state, recognized the challenges that the system faced, and embarked on a creative search for solutions. The chapters focus on developments in politics, society, and culture, as well as the state's attempts to lead and initiate change, which are mostly glossed over in the stagnation narrative. The volume challenges the assumption that the period as a whole was characterized by rampant cynicism and a decline of faith in the socialist creed and instead points to the persistence of popular engagement with the socialist ideology and the power it continued to wield within the Soviet Union.

After decades of turmoil and trauma, the Brezhnev era brought stability and an unprecedented rise in living standards to the Soviet Union, enabling ordinary people to enjoy modern consumer goods on an entirely new scale. This book analyses the politics and economics of the state's efforts to improve living standards, and shows how mass consumption was often used as an instrument of legitimacy, ideology and modernization. However, the resulting consumer revolution brought its own problems for the socialist regime. Rising well-being and the resulting ethos of consumption altered citizens' relationship with the state and had profound consequences for the communist project. The book uses a wealth of sources to explore the challenge that consumer modernity was posing to Soviet 'mature socialism' between the mid-1960s and the early 1980s. It combines analysis of economic policy and public debates on consumerism with the stories of ordinary people and their attitudes to fashion, Western goods and the home. The book contests the notion that Soviet consumers were merely passive, abused, eternally queuing victims and that the Brezhnev era was a period of 'stagnation', arguing instead that personal consumption provided the incentive and the space for individuals to connect and interact with society and the regime even before perestroika. This book offers a lively account of Soviet society and everyday life during a period which is rapidly becoming a new frontier of historical research.

After decades of turmoil and trauma, the Brezhnev era brought stability and an unprecedented rise in living standards to the Soviet Union, enabling ordinary people to enjoy modern consumer goods on an entirely new scale. This book analyses the politics and economics of the state's efforts to improve living standards, and shows how mass consumption was often used as an instrument of legitimacy, ideology and modernization. However, the resulting consumer revolution brought its own problems for the socialist regime. Rising well-being and the resulting ethos of consumption altered citizens' relationship with the state and had profound consequences for the communist project. The book uses a wealth of sources to explore the challenge that consumer modernity was posing to Soviet 'mature socialism' between the mid-1960s and the early 1980s. It combines analysis of economic policy and public debates on consumerism with the stories of ordinary people and their attitudes to fashion, Western goods and the home. The book contests the notion that Soviet consumers were merely passive, abused, eternally queuing victims and that the Brezhnev era was a period of 'stagnation', arguing instead that personal consumption provided the incentive and the space for individuals to connect and interact with society and the regime even before perestroika. This book offers a lively account of Soviet society and everyday life during a period which is rapidly becoming a new frontier of historical research.