0
Your cart

Your cart is empty

Browse All Departments
  • All Departments
Price
  • R1,000 - R2,500 (2)
  • R2,500 - R5,000 (1)
  • R5,000 - R10,000 (1)
  • -
Status
Brand

Showing 1 - 4 of 4 matches in All Departments

Marketing Research with IBM (R) SPSS Statistics - A Practical Guide (Hardcover, 2nd New edition): Karine Charry, Kristof... Marketing Research with IBM (R) SPSS Statistics - A Practical Guide (Hardcover, 2nd New edition)
Karine Charry, Kristof Coussement, Nathalie Demoulin, Nico Heuvinck
R4,572 Discovery Miles 45 720 Ships in 12 - 17 working days

Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the statistics behind the different analyses procedures, thus they often rely on external sources to come up with profound answers to the proposed research questions. In an accessible and step by step approach, the authors show readers which procedures to use in which particular situation and how to practically execute them using IBM (R) SPSS Statistics. IBM (R) is one of the largest statistical software providers world-wide and their IBM (R) SPSS Statistics software offers a very user-friendly environment. The program uses a simple drag-and-drop menu interface, which is also suitable for non-experienced programmers. It is widely employed in companies and many business schools also use this software package. This straightforward, pragmatic reference manual will help: professional marketers who use statistical procedures in in IBM (R) SPSS Statistics; undergraduate and postgraduate students where marketing research and research methodology are taught; all researchers analyzing survey-based data in a wide range of frontier domains like psychology, finance, accountancy, negotiation, communication, sociology, criminology, management, information systems, etc. IBM (R)'s next-generation business analytic solutions help organizations of all sizes make sense of information in the context of their business. You can uncover insights more quickly and easily from all types of data-even big data-and on multiple platforms and devices. And, with self-service and built-in expertise and intelligence, you have the freedom and confidence to make smarter decisions that better address your business imperatives.

Marketing Research with SAS Enterprise Guide (Hardcover): Kristof Coussement, Nathalie Demoulin Marketing Research with SAS Enterprise Guide (Hardcover)
Kristof Coussement, Nathalie Demoulin
R5,959 Discovery Miles 59 590 Ships in 12 - 17 working days

Many marketing researchers, companies and business schools need to use statistical procedures and accurately interpret the result, that's why the SAS Enterprise Guide software, which uses a user-friendly drag-and-drop menu to extract statistical information, is so popular. Marketing Research with SAS Enterprise Guide includes 236 screen shots to provide a detailed explanation of the SAS Enterprise Guide software. Based on a step-by-step approach and real managerial situations, it guides the reader to an understanding of the use of statistical methods. It demonstrates ways of extracting information, collating it to provide reliable knowledge, and how to use these insights to solve day-to-day business and research problems. SASoffers a stand-alone marketing research tool by means of the SAS OnDemand Enterprise Guide solution for academics and business professionals. This straightforward, pragmatic reference manual will help: -

Marketing Research with SAS Enterprise Guide (Paperback, New Ed): Kristof Coussement, Nathalie Demoulin Marketing Research with SAS Enterprise Guide (Paperback, New Ed)
Kristof Coussement, Nathalie Demoulin
R2,332 Discovery Miles 23 320 Ships in 12 - 17 working days

Many marketing researchers, companies and business schools need to use statistical procedures and accurately interpret the result, that's why the SAS(R) Enterprise Guide software, which uses a user-friendly drag-and-drop menu to extract statistical information, is so popular. Marketing Research with SAS Enterprise Guide includes 236 screen shots to provide a detailed explanation of the SAS(R) Enterprise Guide software. Based on a step-by-step approach and real managerial situations, it guides the reader to an understanding of the use of statistical methods. It demonstrates ways of extracting information, collating it to provide reliable knowledge, and how to use these insights to solve day-to-day business and research problems.S AS (R) offers a stand-alone marketing research tool by means of the SAS(R) OnDemand Enterprise Guide solution for academics and business professionals, and this straightforward, pragmatic reference manual will help: professional marketers who use statistical procedures in SAS(R) Enterprise Guide;undergraduate and postgraduate students in academic programmes in which marketing research and research methodology are taught; all researchers analyzing survey-based data in a wide range of frontier domains like psychology, finance, accountancy, negotiation, communication, sociology, criminology, management, information systems, etc.

Marketing Research with IBM (R) SPSS Statistics - A Practical Guide (Paperback, 2nd New edition): Karine Charry, Kristof... Marketing Research with IBM (R) SPSS Statistics - A Practical Guide (Paperback, 2nd New edition)
Karine Charry, Kristof Coussement, Nathalie Demoulin, Nico Heuvinck
R1,502 Discovery Miles 15 020 Ships in 9 - 15 working days

Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the statistics behind the different analyses procedures, thus they often rely on external sources to come up with profound answers to the proposed research questions. In an accessible and step by step approach, the authors show readers which procedures to use in which particular situation and how to practically execute them using IBM (R) SPSS Statistics. IBM (R) is one of the largest statistical software providers world-wide and their IBM (R) SPSS Statistics software offers a very user-friendly environment. The program uses a simple drag-and-drop menu interface, which is also suitable for non-experienced programmers. It is widely employed in companies and many business schools also use this software package. This straightforward, pragmatic reference manual will help: professional marketers who use statistical procedures in in IBM (R) SPSS Statistics; undergraduate and postgraduate students where marketing research and research methodology are taught; all researchers analyzing survey-based data in a wide range of frontier domains like psychology, finance, accountancy, negotiation, communication, sociology, criminology, management, information systems, etc. IBM (R)'s next-generation business analytic solutions help organizations of all sizes make sense of information in the context of their business. You can uncover insights more quickly and easily from all types of data-even big data-and on multiple platforms and devices. And, with self-service and built-in expertise and intelligence, you have the freedom and confidence to make smarter decisions that better address your business imperatives.

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
Lucky Metal Cut Throat Razer Carrier
R33 Discovery Miles 330
Oborne On Rose, Stainless Steel
R423 Discovery Miles 4 230
Loot
Nadine Gordimer Paperback  (2)
R398 R369 Discovery Miles 3 690
LocknLock Pet Dry Food Container (750ml)
R71 Discovery Miles 710
Book Club 2 - The Next Chapter
Diane Keaton, Jane Fonda, … DVD R288 Discovery Miles 2 880
Loot
Nadine Gordimer Paperback  (2)
R398 R369 Discovery Miles 3 690
ZA Cute Puppy Love Paw Set (Necklace…
R712 R499 Discovery Miles 4 990
Sylvanian Families - Walnut Squirrel…
R662 Discovery Miles 6 620
Discovering Daniel - Finding Our Hope In…
Amir Tsarfati, Rick Yohn Paperback R280 R258 Discovery Miles 2 580
The Big Bang Theory: The Complete Ninth…
Blu-ray disc R465 R217 Discovery Miles 2 170

 

Partners