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With the majority of commercial transaction now happening online,
companies of all shapes and sizes face an unprecedented level of
competition to win over and retain new business. In this second
edition of Webs of Influence, Nathalie Nahai brings together the
latest insights from the world of psychology, neuroscience and
behavioural economics to explain the underlying dynamics and
motivations behind consumer behaviour. This book will show you how
to apply specific principles to improve your marketing, products
and websites, enabling you to engage with your customers in a more
meaningful way. "Applying the latest in thinking in psychology,
sociology, business, design and more, this book is essential
reading for anyone who works on the web." Jamie Bartlett Author of
The Dark Net "Nathalie Nahai is the most intelligent contemporary
writer on technology matters. This new edition is even better and
will turn every reader into an expert: a phenomenal book!" Dr
Thomas Chamorro-Premuzic Professor of Business Psychology at
University College London and Columbia University, CEO of Hogan
Assessments
It all feels pretty overwhelming right now. People are feeling
uncertain and disillusioned. How do business leaders create
resilient organizations that can reassure people, deliver and truly
connect with a values-driven audience, often through digital-first
channels? Explore how your customers and your people demand more
than business as usual. This book reveals the psychology behind how
we feel about businesses, their communications and their leaders in
a digital world. From understanding the new dynamics shaping online
behaviour, to the evolving expectations driving employees and
consumers, Business Unusual will teach you how to build a resilient
business - one that is built on trust, an engaged and fulfilled
workforce, and the brand values that can empower you to craft
resonant communications and relationships. Join the trailblazers
that are transforming how we think of, and conduct, business. With
insights from cutting-edge research and real-world case studies,
learn how to apply psychological frameworks and practices that can
help you develop a futureproof brand that people believe in, both
inside and outside the organization.
It all feels pretty overwhelming right now. People are feeling
uncertain and disillusioned. How do business leaders create
resilient organizations that can reassure people, deliver and truly
connect with a values-driven audience, often through digital-first
channels? Explore how your customers and your people demand more
than business as usual. This book reveals the psychology behind how
we feel about businesses, their communications and their leaders in
a digital world. From understanding the new dynamics shaping online
behaviour, to the evolving expectations driving employees and
consumers, Business Unusual will teach you how to build a resilient
business - one that is built on trust, an engaged and fulfilled
workforce, and the brand values that can empower you to craft
resonant communications and relationships. Join the trailblazers
that are transforming how we think of, and conduct, business. With
insights from cutting-edge research and real-world case studies,
learn how to apply psychological frameworks and practices that can
help you develop a futureproof brand that people believe in, both
inside and outside the organization.
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