With the majority of commercial transaction now happening online,
companies of all shapes and sizes face an unprecedented level of
competition to win over and retain new business. In this second
edition of Webs of Influence, Nathalie Nahai brings together the
latest insights from the world of psychology, neuroscience and
behavioural economics to explain the underlying dynamics and
motivations behind consumer behaviour. This book will show you how
to apply specific principles to improve your marketing, products
and websites, enabling you to engage with your customers in a more
meaningful way. "Applying the latest in thinking in psychology,
sociology, business, design and more, this book is essential
reading for anyone who works on the web." Jamie Bartlett Author of
The Dark Net "Nathalie Nahai is the most intelligent contemporary
writer on technology matters. This new edition is even better and
will turn every reader into an expert: a phenomenal book!" Dr
Thomas Chamorro-Premuzic Professor of Business Psychology at
University College London and Columbia University, CEO of Hogan
Assessments
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
