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The Age of Influence is an essential guide for marketing
professionals and business owners who want to create and implement
a highly effective, sustainable influencer marketing plan in order
for their brands to succeed. We are amid an unprecedented digital
transformation and tapping into this change is vital to any brand
in today's climate. Social media has democratized authority and
influence, and information is created and consumed in ways that are
constantly evolving. Internationally-recognized social media
marketing expert Neal Schaffer explains how that shift plays a
significant role in online marketing in the Influencer Era.
Influencer marketing is about establishing relationships, turning
fans into influencers, and leveraging that influence to share your
message in a credible and authentic way. In The Age of Influence,
Schaffer teaches entrepreneurs, marketing executives, and
cutting-edge agencies how to: Identify,?approach, and engage the
right influencers for their brand or product. Determine?what
resources to put behind influencer campaigns. Manage the business
side of influencer marketing, including tools that will
help?measure ROI. Develop?their brand's social media voice to
become an influencer in its own right. This book is the definitive
guide to addressing the issues disrupting marketing trends,
including declining television viewership, growing social media
audiences, effectively spreading their message digitally, and
increasing usage of ad-blocking technology.
Neal Schaffer helped revolutionize the way professionals utilize
LinkedIn with his award-winning book Windmill Networking:
Understanding, Leveraging & Maximizing LinkedIn. He now does
the same to enlighten companies how to develop business on LinkedIn
with Maximizing LinkedIn for Sales and Social Media Marketing.
Thought Linkedin was just for job seekers? Think again. Linkedin is
the most important destination for your sales and social media
marketing efforts if your company is selling products and services
to other businesses. When looking at Linkedin's extensive
functionality from a sales and marketing perspective as presented
in this book, you'll soon understand how you can create new
business from your Linkedin activities. After reading this book
you'll learn how to master the Linkedin platform to develop
business, including how to create a sales-oriented profile and
connections policy to attract more leads, become an industry
thought leader by establishing your own community within the
lucrative Linkedin demographic, set up your Linkedin Companies Page
to improve your reputation-and drive more traffic to your website,
and optimize your Linkedin presence as part of your social media
optimization efforts. This practical guide, supplemented by more
than 15 case studies, will teach you and your employees everything
you need to know on how to successfully develop leads and business
on LinkedIn.
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