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Linguistic Landscape studies examine language(s) in public spaces.
This study focuses on the interplay of language, space and
sociocultural context: Yaounde's Linguistic Landscape is examined
with respect to its multilingual and multimodal nature. Next to a
sociolinguistic framework, a (socio)cognitive analysis is also put
centre stage.
This book offers a range of empirically-based case studies in the
field of cultural linguistics and neighbouring disciplines such as
intercultural pragmatics and language pedagogy. The first section
explores intercultural communication and
cross-linguistic/cross-cultural investigations in settings such as
Brazil, Nigeria, Cameroon, Tanzania, Morocco, France and Canada.
The second section focuses on applications of cultural linguistics
in the field of foreign language teaching. By drawing on English as
a Foreign Language and English as a Second Language contexts, the
case studies presented further examine the ramification of cultural
linguistics in the language classroom, enabling a better
understanding of culture-specific conceptual differences between
learners' first and target language(s).
This volume grew out of the 36th International LAUD Symposium,
which was held in March 2014 at the University of Koblenz-Landau in
Landau, Germany. There is general consensus among language experts
that slightly more than half of today's 7,000 languages are under
severe threat of extinction even within fifty to one hundred years.
The 13 papers contained in this volume explore the dramatic loss of
linguistic diversity, why this matters, and what can be done and
achieved to document and support endangered languages especially in
the context of an ever increasing globalized world. The issue of
vanishing languages is discussed from a variety of methodologies
and perspectives: sociolinguistics, language ecology, language
contact, language policy/planning, attitudes and linguistic
inequalities.
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