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This is a textbook on preaching from an ecumenical perspective,
covering the foundations and practice of preaching. In our rapidly
changing world, Christian preaching is as important as ever, but
makes even greater demands of the preacher than in the past. It is
being challenged by new forms of worship and communication at a
time when it is becoming more difficult for preachers to address
the complex issues of modern life in relation to Christianity. This
book is designed to help preachers to sustain themselves and each
other in their work and to realize their full potential by helping
them to re-affirm the importance of preaching by rehearsing its
biblical and theological basis and to understand the cycles,
dynamics and rhythms of their vocation and to engage with them
constructively. It offers clear guidelines on how to construct a
sermon and use contemporary professional support services
throughout their preaching ministry and to develop their own
support networks. So the book emphasizes what preachers themselves,
personally and through supportive networks, can do to sustain and
develop their preaching ministries.
Two of the major parallel challenges facing businesses today are
how to adapt to the changes of fast-paced, fragmenting markets and
how to grow a business whilst engaging in recognisably sustainable
practices. It is not enough to just be sustainable, it is about
communicating it and getting the customer involved in the message.
Customer-Centric Marketing shows readers how sustainable
development practices and digital marketing techniques work
naturally together to add value, leading to improved customer
satisfaction, better professional relationships and increased
effectiveness. Ideal for senior marketing professionals and
students on digital marketing or marketing strategy modules who
wish to utilise the benefits of sustainable development and forms
of digital marketing, this accessible and straight to-the-point
book uses case studies to show how the marketing theories and tools
work in actual business scenarios. Customer-Centric Marketing
covers contemporary issues such as the increasing use of mobile, QR
codes and social network sites for consumers interested in ethical,
environmental and sustainable marketing.
Two of the major parallel challenges facing businesses today are
how to adapt to the changes of fast-paced, fragmenting markets and
how to grow a business whilst engaging in recognisably sustainable
practices. It is not enough to just be sustainable, it is about
communicating it and getting the customer involved in the message.
Customer-Centric Marketing shows readers how sustainable
development practices and digital marketing techniques work
naturally together to add value, leading to improved customer
satisfaction, better professional relationships and increased
effectiveness. Ideal for senior marketing professionals and
students on digital marketing or marketing strategy modules who
wish to utilise the benefits of sustainable development and forms
of digital marketing, this accessible and straight to-the-point
book uses case studies to show how the marketing theories and tools
work in actual business scenarios. Customer-Centric Marketing
covers contemporary issues such as the increasing use of mobile, QR
codes and social network sites for consumers interested in ethical,
environmental and sustainable marketing.
Develop Your PR Skills is a simple, straightforward guide to
maximising your company's potential through effective PR. It will
help the reader to gain a quick understanding of the concepts and
principles and learn how to use them in actual business scenarios.
It covers strategic public relations, public relations and the
internet, working with the media, how to deal with different
stakeholders and customers, dealing with a crisis, using internal
communications, using research to get a competitive edge,
evaluating the success of your PR, and ethics and sustainability.
Direct and to the point, each chapter is concise, can stand alone
and ends with a summary of key points. Readers are also be pointed
towards key websites and reading materials.
There are two major parallel challenges facing managers and
leaders: first, how to adapt to global changes in markets,
competition and supply, and second, how to grow a business while
observing recognisably sustainable practices. Companies must now
align their values with customers who increasingly seek
people-friendly and planet-friendly products and services. Using
sustainable marketing techniques to create value ultimately leads
to improved customer satisfaction, better professional
relationships and increased effectiveness. With marketing planning
absent from the current textbook offering, this book provides
practical insights, tools and frameworks to help readers produce
tactically and strategically appropriate marketing plans. Showing
how to embed sustainability in these strategies and reflecting on
the historical and current criticisms aimed at marketing, students
will be shown how to implement changes while being encouraged to
reflect on why they are needed. Full of tools and frameworks to
improve comprehension, including chapter-by-chapter learning
outcomes, summaries, exercises, applied activities and mini case
studies, it bridges the gap between theory and practice effectively
and accessibly. Finally, PowerPoint lecture slides and Multiple
Choice Questions sections are provided for each chapter as
electronic resources. Presenting contemporary themes and challenges
at the cutting edge of business research and practice, this book
should be core reading for advanced undergraduate and postgraduate
students of sustainable marketing, marketing planning and marketing
strategy, as well as professionals seeking to improve the
competitive advantage of their organisations.
IRELAND'S FORGOTTEN LEGACY In 1914-1918, two hundred thousand
Irishmen from all religions and backgrounds went to war. At least
thirty-five thousand never came home. Those that did were scarred
for the rest of their lives. Many of these survivors found
themselves abandoned and ostracised by their countrymen, their
voices seldom heard. The book includes: The first Victoria Cross
Leading the way at Gallipoli and the Somme North and South fighting
side by side at Messines Ridge Ireland's flying aces
Brothers-in-arms - heart-rending stories of family sacrifice The
lucky escapes of some; the tragic end of others The homecoming -
why there was no hero's welcome Includes over 300 photographs and
items of memorabelia from the lives of these brave men and their
families. An important book that opened up the conversation in
Ireland about our role in World War I. Updated, and with a new
introduction.
John For Today, like the author's earlier best-selling book Paul
for Today, combines fresh accessible scholarship with an
exploration of the gospel's significance for the contemporary
Church and wider world. The Gospel's historical origins,
distinctive features and literary patterns are all helpfully
illuminated, including John's similarities with and differences
from the other Gospels and the much-debated question of the
Gospel's real author. Recent criticisms of the Gospel, such as its
exclusiveness, alleged anti-semitism and predominantly male
characters and language are also examined, together with its
relevance for a turbulent world in which religion has become a
deeply ambivalent phenomenon. The book seeks to be faithful to the
gospel of John in the central position it accords to Jesus, whilst
also relating this controversial gospel to the Christian orthodoxy
of later centuries.It is a book written for the non-specialist
reader, and 'for such a time as this'.
Paul for Today is written not only for people puzzled by the
writings of the apostle Paul, but also for those who find Paul
difficult, and perhaps even objectionable. In an accessible style,
it draws on the latest scholarship, exploring Paul's letters
against their first century background to unveil their relevance
for the Church of today. Neil Richardson has taught New Testament
Studies for many years, first at Lincoln Theological College, and
later at Wesley College, Bristol. His books include Paul's Language
about God, God in the New Testament and Preaching from Scripture.
He is currently a Senior Research Scholar at The Queen's
Foundation, Birmingham. With wonderful clarity, Neil Richardson
takes us beyond stereotypes of Paul, illuminating his context, and
applying his message to the contemporary church and world. I will
be commending this book at every opportunity to students,
ministers, house-group leaders and anyone who wants to take both
Paul's message and our own time with complete seriousness.' Stephen
Wright, Spurgeon's College, London
Richardson's concern in this study is to map out the broad contours
of what the New Testament says about God. He sets his discussion
within the wider context of our situation today, in which there is
such general uncertainty.
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