Develop Your PR Skills is a simple, straightforward guide to
maximising your company's potential through effective PR. It will
help the reader to gain a quick understanding of the concepts and
principles and learn how to use them in actual business scenarios.
It covers strategic public relations, public relations and the
internet, working with the media, how to deal with different
stakeholders and customers, dealing with a crisis, using internal
communications, using research to get a competitive edge,
evaluating the success of your PR, and ethics and sustainability.
Direct and to the point, each chapter is concise, can stand alone
and ends with a summary of key points. Readers are also be pointed
towards key websites and reading materials.
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