Develop Your PR Skills (Paperback)

Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios. It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability. Direct and to the point, each chapter is concise, can stand alone and ends with a summary of key points. Readers are also be pointed towards key websites and reading materials.

General

Imprint:	Kogan Page
Country of origin:	United Kingdom
Series:	Creating Success
Release date:	June 2010
First published:	July 2010
Authors:	Neil Richardson • Lucy Laville
Dimensions:	216 x 140 x 13mm (L x W x T)
Format:	Paperback - Trade
Pages:	176
ISBN-13:	978-0-7494-5970-3
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Public relations Promotions
LSN:	0-7494-5970-0
Barcode:	9780749459703

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