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Strategy creates competitive advantage. People and a culture of
innovation sustain it. Technology and communications are the means
by which it is delivered. If we are creating most of our
competitive advantage at the strategic planning stage, why are we
spending so little time on this and so much time on technology?
This book is not about why you should digitally transform and
become more strategic; it's about how. It lays out the steps that
must be taken, the data that should be used, and the decision tree
to be followed. Following the principles laid out in this book
allows organizational leaders, marketers, and technologists to talk
at a high strategic level without getting bogged down in the
tactics and delivery that consumes most of the time, attention, and
activity in the modern workplace. Use The Seven Principles of
Digital Business Strategy to define the direction of travel for
your business in today's digital economy.
Slavery was a key institution in antiquity, but historians'
reconstructions of the lives of ancient Greek and Roman slaves have
varied significantly, not just across time, but also between
different countries today. Core assumptions made about the ancient
slave can be subtly different in Germany (for example) than in the
US or Britain. This book samples some of the different approaches
available. It also examines why the differences exist and what they
imply for those trying to discovery the 'reality' of slave life. It
raises key questions about how historians attempt to access the
past and the impact that the nature of the evidence has on their
work, even when this has not always been made explicit to the
reader. Scholarly interpretations sometimes tell us more about the
modern world than the ancient. Possible alternatives are explored.
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