Writing for Public Relations and Strategic Communication equips students with the knowledge, skills, and tools they need to write persuasively. The book underscores the importance of strategic analysis at the beginning of the writing process. Utilizing an audience-centered perspective, it shows how persuasive writing emerges organically after critically assessing the goals of an organization's message in light of its intended audience. Students learn essential strategic thinking and planning skills to create effective and intentional writing. The book presents the theoretical underpinnings of behavior, which students can then employ to generate prose that prioritizes the audience's reasons for attending to the message. The book is unique in presenting a primer on communication, persuasion, and moral theories that provides students a roadmap for constructing effective, ethical arguments. Throughout, anecdotes, examples, quizzes, and assignments help connect theory to practical, real-world applications. Writing for Public Relations and Strategic Communication helps readers build their persuasive writing skills for professional and effective public relations, employing unique strategies and tactics, such as: A generative writing system that helps students identify and organize important information to produce quality prose, then adapt it to various media, on deadline. Interactive walkthroughs of writing examples that deconstruct prose, offering students insights not just into what to write, but how and why practitioners make strategic choices-down to the word level. Long-form scenario prompts that allow students to hone their persuasive writing, editing, and communication management skills across an array of platforms. Three two-chapter modules where the first chapter demonstrates how to write effective prose for a particular channel and the second offers practical help in delivering those products through message-delivery channels. Detailed case studies demonstrating how to translate research and planning into storytelling that addresses organizational problems. Unique chapters building important analytical literacies, such as search engine optimization tactics, marketing statistics analysis and data-driven audience targeting methods.

This volume brings together works written by international theorists since the fall of the Berlin Wall, showing how today's crisis-ridden global capitalism is making Marxist theory more relevant and necessary than ever. This collection of key texts by prominent and lesser-known thinkers from Latin America, Asia, Africa, America, and Europe showcases an area of scholarly analysis whose impact on academic and popular discourses as well as political action will only grow in the coming years. It reflects today's sense of planetary eco-emergency and a heightened interest in political economy that follows discontentment with the growing inequalities in the West and the unequal nature of development in the "global South." The work is organized thematically, with sections covering the present historical conjuncture, the contemporary shapes of the social, philosophical concepts, theories of culture, and the status of the political today. This new formulation of the unity and nature of contemporary Marxist theory will be an invaluable resource to any humanities and social science student learning about social and political thought and theory.

Designed as an 'ideal city' and emblem of the nation, Canberra has long been a source of ambivalence for many Australians. In this charming and concise book, Nicholas Brown challenges these ideas and looks beyond the cliches to illuminate the unique, layered and often colourful history of Australia's capital. Brown covers Canberra's selection as the site of the national capital, the turbulent path of Walter Burley Griffin's plan for the city, and the many phases of its construction. He surveys citizens' diverse experiences of the city, the impact of the Second World War on Canberra's growth, and explores the city's political history with insight and wit. A History of Canberra is informed by the interplay of three themes central to Canberra's identity: government, community and environment. Canberra's distinctive social and cultural history as a centre for the public service and national institutions is vividly rendered."

The work of Pierre Bourdieu, one of the most influential French intellectuals of the twentieth century, has had an enormous impact on research in fields as diverse as aesthetics, education, anthropology, and sociology. Pierre Bourdieu: Fieldwork in Art, Literature, and Culture is the first collection of essays to focus specifically on the contribution of Bourdieu's thought to the study of cultural production. Though Bourdieu's own work has illuminated diverse cultural phenomena, the essays in this volume extend to new cultural forms and to national situations outside France. Far from simply applying Bourdieu's concepts and theoretical tools to these new contexts, the essays in this volume consider both the possibility and limits of Bourdieu's sociology for the study of culture.

The 1950s' undeniable prosperity has become synonymous with conservatism, and inertia seen as its hallmark. This book offers a fresh and challenging interpretation of the 1950s in Australia. Nicholas Brown presents the decade as a time of great change, brought about by affluence. Society became increasingly complex, mass consumption reached new heights and Australia's role in the world and the region was re-cast. The book looks at the ways in which those overseeing society responded to these post-war changes; in short, how they governed prosperity. A history of ideas as well as cultural, intellectual and institutional history, Governing Prosperity is a major reassessment of the 1950s. It will be particularly important for its analysis of the significance of the decade in the development of Australian society.

This dictionary contains 10,000 Russian words in order of importance starting with the most common and finishing with words that occur about 8 times in a million. All the items have English translations, many have examples of usage and the entries include information on stress and grammatical irregularities. There is also a complete alphabetical index to the words in the list.
A learner who knows all or most of these 10,000 words can be regarded as competent in Russian for all normal purposes. The list takes you from a beginner's core vocabulary through to postgraduate level.

This dictionary contains 10,000 Russian words in order of importance starting with the most common and finishing with words that occur about 8 times in a million. All the words have English translations, many have examples of usage and the entries include information on stress and grammatical irregularities. There is also a complete alphabetical index to the words in the list.
A learner who knows all or most of these 10,000 words can be regarded as competent in Russian for all normal purposes. The list takes you from a beginner's core vocabulary through to postgraduate level.

eBook available with sample pages: 0203437438

Australia, Canada, and Ireland are all engaged in questions of multiculturalism and in the politics of recognition and reconciliation, the opportunities and pressures of geographic regionalism, shifts in political agendas associated with the impact of neo-liberalism, and moves to frame political agendas less at the macro-level of state intervention and more at the level of community partnership and empowerment. In related but distinct ways, each state is being challenged to devise policies and offer outcomes that address an unfolding and unsteady synthesis of issues relating to citizenship, the role of nation-states in a 'borderless' world, and the management of economic change while preserving an enabling sense of national identity and social cohesion.

Analyzing issues ranging from urban planning and the provision of broadcasting services for minority languages, to principled debates over basic rights and entitlements, these essays offer penetrating summaries of each political culture while also prompting comparative reflection on the broad theme of "democracy and difference."

"Masterfully shuttling back and forth between Europe and Africa, Nicholas Brown gives us an exciting new perspective on modernism that is as philosophically astute as it is politically engaged."--Michael Hardt, Duke University, coauthor of "Empire and Multitude"

"An enormously significant contribution to the fields of modernist and postcolonial literary and cultural studies. Nicholas Brown aims to 're-constellate' modernism and African literature within a single framework, and he does so with great success. Along the way, however, the book accomplishes a great deal more than this. For example, it provides a new, critical-theoretical account of modernism itself. Superbly well-organized and wonderfully well-written, the book is replete with sentences that resonate with the reader long after closing its pages."--Neil Larsen, University of California, Davis, author of "Modernism and Hegemony"

"A complex, sensitive, and sophisticated investigation of the utopian aspects of both Western modernist literature and postcolonial African literature. Because modernist literature has become the standard of aesthetic achievement in Western literature, this is an audacious project. Brown not only gives equal weight to the two sets of works he is reading, but he reads each set on its own terms. As a result, he has produced an extremely useful and thought-provoking work of criticism that provides important new insights into both modernism and African literature."--M. Keith Booker, University of Arkansas, author of ""Ulysses," Capitalism, and Colonialism"

"In "Utopian Generations," Nicholas Brown's grasp of marxian analysis is subtle and his general argument about the literary configurations ofthe idea of Utopia and the sublime on the works of the modernist and African writers he examines is both riveting and insightful. However, the book's greatest strength lies in its detailed and multilayered analyses of the authors and the texts themselves. Every chapter contains moments of real brilliance, which derive directly from the analyses. In fact, the writing inadvertently illustrates a species of immanent criticism in the best Adornian sense, and in a way that proves really illuminating as a method of comparative scholarship."--Ato Quayson, University of Cambridge, author of "Calibrations: Reading for the Social"