Writing for Public Relations and Strategic Communication equips
students with the knowledge, skills, and tools they need to write
persuasively. The book underscores the importance of strategic
analysis at the beginning of the writing process. Utilizing an
audience-centered perspective, it shows how persuasive writing
emerges organically after critically assessing the goals of an
organization's message in light of its intended audience. Students
learn essential strategic thinking and planning skills to create
effective and intentional writing. The book presents the
theoretical underpinnings of behavior, which students can then
employ to generate prose that prioritizes the audience's reasons
for attending to the message. The book is unique in presenting a
primer on communication, persuasion, and moral theories that
provides students a roadmap for constructing effective, ethical
arguments. Throughout, anecdotes, examples, quizzes, and
assignments help connect theory to practical, real-world
applications. Writing for Public Relations and Strategic
Communication helps readers build their persuasive writing skills
for professional and effective public relations, employing unique
strategies and tactics, such as: A generative writing system that
helps students identify and organize important information to
produce quality prose, then adapt it to various media, on deadline.
Interactive walkthroughs of writing examples that deconstruct
prose, offering students insights not just into what to write, but
how and why practitioners make strategic choices-down to the word
level. Long-form scenario prompts that allow students to hone their
persuasive writing, editing, and communication management skills
across an array of platforms. Three two-chapter modules where the
first chapter demonstrates how to write effective prose for a
particular channel and the second offers practical help in
delivering those products through message-delivery channels.
Detailed case studies demonstrating how to translate research and
planning into storytelling that addresses organizational problems.
Unique chapters building important analytical literacies, such as
search engine optimization tactics, marketing statistics analysis
and data-driven audience targeting methods.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(1)
(5)
(2)
