What does it take for women to win political office? This book uncovers a gendered qualifications gap, showing that women need to be significantly more qualified than men to win elections. Applying insights from psychology and political science and drawing on experiments, public opinion data, and content analysis, Nichole M. Bauer presents new evidence of how voter biases and informational asymmetries combine to disadvantage female candidates. The book shows that voters conflate masculinity and political leadership, receive less information about the political experiences of female candidates, and hold female candidates to a higher qualifications standard. This higher standard is especially problematic for Republican female candidates. The demand for masculinity in political leaders means these women must "look like men" but also be better than men to win elections.

Politicking While Female traces the challenges and opportunities that shape the experiences of women who pursue and hold positions of political leadership in the United States. In this volume, Nichole M. Bauer gathers new essays studying the forces that keep women out of political institutions, along with the hurdles faced by female candidates and politicians once they overcome those barriers. Drawing on recent, original data, Politicking While Female examines the life cycle of a woman's political career. The first section charts the development of political identities that shape women's participation in politics as voters and as potential candidates, with attention to the patterns of socialization that can discourage women from seeing themselves as political leaders. The next two sections focus on the process of deciding to run for public office, especially the crucial role of mentors, and the challenges female candidates face when campaigning, as they work to raise money, develop effective messages, and overcome voter biases regarding women in leadership roles. The final section explores how women govern once in office, showing the impact of having larger numbers of women in positions of political power. A valuable resource for students, scholars, and voters of all backgrounds, Politicking While Female: The Political Lives of Women offers a comprehensive and accessible collection of essays, supported by new research and analysis, that captures central debates in the study of gender and politics.

What does it take for women to win political office? This book uncovers a gendered qualifications gap, showing that women need to be significantly more qualified than men to win elections. Applying insights from psychology and political science and drawing on experiments, public opinion data, and content analysis, Nichole M. Bauer presents new evidence of how voter biases and informational asymmetries combine to disadvantage female candidates. The book shows that voters conflate masculinity and political leadership, receive less information about the political experiences of female candidates, and hold female candidates to a higher qualifications standard. This higher standard is especially problematic for Republican female candidates. The demand for masculinity in political leaders means these women must "look like men" but also be better than men to win elections.