More Focus, Less Noise. A new way of thinking about your marketing.
Why do some businesses fizzle on social media, while others consistently pick up thousands of followers? The companies that are most successful online have learned to Shout in the Right Direction.
Today, it's no longer enough to hope that you are reaching the right people on the web, you have to know. The National Institute for Social Media calls Shout in the Right Direction "a must read for entrepreneurs and small business owners," mentioning that it provides an "easily understandable rationale for approaching the marketing planning process."
Written for small business owners, managers, and digital marketers, this book gives readers:
A simple and easy-to-follow approach for making a marketing plan that delivers results. Innovative strategies for leveraging social networks to generate business. Creative ways to develop messages that resonate with audiences.
Eric and Nick have distilled years of research, consulting, and practical experience in digital marketing strategy into this practical and thought-provoking guide to small business marketing.

Inside the subculture of off-grid living
Written by a leading authority on living off the grid, this is a fascinating and timely look at one of the fastest growing movements in America. In researching the stories that would become "Off the Grid," Nick Rosen traveled from one end of the United States to the other, spending time with all kinds of individuals and families striving to live their lives the way they want to-free from dependence on municipal power and amenities, and free from the inherent dependence on the government and its far-reaching arms. While the people profiled may not have a lot in common in terms of their daily lives or their personal background, what they do share is an understanding of how unique their lives are, and how much effort and determination is required to maintain the lifestyle in the face of modern America's push toward connectivity and development.

Off-grid: a place, building or person without mains water or power. Static or mobile - in a house or a hut, a boat or a camper van - to live off-grid is all about loosending the ties that bind us to teh fmailiar world of commuting, mortgages, no time and fast food, in order to rediscover our place in the natural world. Complete with camper van, Nick sets off around the UK to find off-grid heaven and meet people who are living the dream. Along the way he runs into backpackers and businessmen, radical hermits and right-wing survivalists - and plenty of ordinary working-parent families too. Sincere but irreverent, this is Nick's guide to avoiding pitfalls, to finding solutions (and some brilliant gadgets) as he strives to perfect the skills of this practical, freewheeling kind of self-sufficiency. 'Timely and highly readable' Sunday Telegraph ' Nick Rosen has caught the zeitgeist.' The Times