If you want to be the best, you have to have the right skillset.

From effective SEO and Search marketing to mastering mobile and content marketing, THE ULTIMATE DIGITAL MARKETING BOOK is a dynamic collection of tools, techniques, and strategies for success. Short, punchy chapters mean you can read up quickly and start applying what you've learned immediately.

Discover the main themes, key ideas and tools you need and bring it all together with practical exercises.

This is your complete course in digital marketing.

The fully updated Short Guide to Town and Country Planning provides an concise introductory overview of the practice of planning for those with little or no prior knowledge. This second edition considers who planners are and what they do, showing how planning - as an art, science and system - has evolved as an organised action of the state. The book discusses the planning system, processes, legal constructs and approaches, taking into account the recent regulatory changes within the UK nations. Restructured to improve readability, it explores the interactions of government and society with the planning system, and the relationship between urban planning, the environment, and placemaking. It encourages the reader to adopt a reflective and inquisitive outlook, and features: * case study boxes; * further reading and resources; * guidance on the recent policy and system updates, including those through devolution.

In this follow up to I Was Wrong: The Meanings of Apologies, Nick Smith expands his ambitious theories of categorical apologies to civil and criminal law. After rejecting court-ordered apologies as unjustifiable humiliation, this book explains that penitentiaries were originally designed to bring about penance - something like apology - and that this tradition has been lost in the assembly line of mass incarceration. Smith argues that the state should modernize these principles and techniques to reduce punishments for offenders who demonstrate moral transformation through apologizing. Smith also explains the counterintuitive situation whereby apologies come to have considerable financial worth in civil cases because victims associate them with priceless matters of the soul. Such confusions allow powerful wrongdoers to manipulate perceptions to disastrous effect, such as when corporations or governments assert that apologies do not equate to accepting blame or require reform or redress.

What are the key skills needed to be a successful coach, mentor or supervisor? How can personal development be effectively facilitated? The fields of coaching, mentoring and consultancy are going through a phase of professionalization, with the establishment of formal standards, European bodiesand standard requirements for supervision. Substantially revised, this accessible book provides a response to these growing demands, examining: Differences and similarities between coaching, mentoring and organizational consultancy Personal and professional development that leads to sustainable change Qualities, capabilities, skills and values necessary for effective coaching, mentoring and supervision Guidelines for practice. The second edition includes new material on: Transformational coaching Developments in the field of neuroscience and the implications for coaching Systemic team coaching, developments in leadership, and creating a coaching culture Supervision on supervision and group supervisionOshry's approach to understanding systemic patterns in organizational relationships Expanded seven-eyed model "Peter and Nick's original edition was a fresh and insightful addition to the literature. The new edition brings the work bang up to date and remains a must read for the practitioners and students of coaching and consulting." Professor Jonathan Passmore, University of Evora, Portugal"The noble art of consulting, coaching and mentoring has many roots, among which the impressive fearless speech (parrhesia) of some ancient Athenians and the towering figure of Mentor/Athena in Homer's Odyssey. This wonderfully lucid and comprehensive guide shows how fearless compassion is still at the basis of getting the consulting that matters and the mentoring that can transform a business." Dr Erik de Haan, Professor of Organisation Development at the VU University Amsterdam and Director of the Centre for Coaching, Ashridge Business School"One of the characteristics of a classic professional book is that it is always a work in progress. In this latest edition of their overview of coaching, mentoring and supervision, the authors reflect the substantial changes that have occurred in terms of applications, professionalization and our knowledge of the fundamental mechanisms behind these powerful approaches to learning and change. This will not be the last edition, I am sure!" Professor David Clutterbuck, European Mentoring & Coaching Council"I read the first edition of this book and was impressed with its breadth, depth and width. It was a veritable Aladdin's Cave of models, frameworks, theories, ideas and practicalities in the budding fields of coaching, mentoring, organisational consulting and supervision. It's hard to imagine that the second edition could broaden, deepen and widen what was already there: believe me, it does! It moves the 1st Edition from a book into a compendium. It is better laid out, easier to read and locates its themes in the contemporary demands of modern organisational life. This is not a once-read book but a reference text to be returned to time and time again." Professor Michael Carroll PhD, Visiting Industrial Professor, University of Bristol, UK"An informative and passionate guide to coaching, mentoring and organisational consultancy, essential for beginners and valuable for experienced practitioners. Even if you do not share the philosophy or approach of the authors, the book is full of gems that make you think about your practice, the state of the world and many other things in between. A must read for coaching supervisors." Dr Tatiana Bachkirova, Reader in Coaching Psychology, Oxford Brookes University, UK"I especially like the strong emphasis on practical ideas, techniques and skills for getting the most out individuals and teams. It is refreshing to see more emphasis given to group supervision, as due to the economic climate and shortage of resources, this will appeal to many managers and supervisors as it has been discussed and explored in depth." Balbir Kandola, BK Consultancy in Learning & Development "The book is a treasury chest for those who want to dig into research and concepts across leadership development, mentoring, coaching, consultancy and supervision. I was pleased that they have included contributors often missing in other handbooks: Argyris, Kolb, Revans, Schein, and many others ... This is a very solid book, well-structured and an excellent inspirational text." Paul Olson

The fully updated Short Guide to Town and Country Planning provides an concise introductory overview of the practice of planning for those with little or no prior knowledge. This second edition considers who planners are and what they do, showing how planning - as an art, science and system - has evolved as an organised action of the state. The book discusses the planning system, processes, legal constructs and approaches, taking into account the recent regulatory changes within the UK nations. Restructured to improve readability, it explores the interactions of government and society with the planning system, and the relationship between urban planning, the environment, and placemaking. It encourages the reader to adopt a reflective and inquisitive outlook, and features: * case study boxes; * further reading and resources; * guidance on the recent policy and system updates, including those through devolution.

Welcome to the world of teaching: polyester suits, well-polished shoes, endless marking and a stream of embarrassing moments at the coalface of the classroom. Follow Nick Smith as he charts his journey from trainee teacher to inspiring head. Now, thirty years on, Nick has seen - and heard - it all, and in this book, he shares extraordinary stories from his time in the education system. Follow Nick from his early trainee years, as he faces a daily battle to make it home without having his classroom set on fire (yes, really) and watch as he climbs the greasy pole to headship, navigating everything from Ofsted visits to mission statements, parents' evenings and much more. At turns heart-breaking and hilarious, Head Trauma is a rousing call to arms for parents, teachers and pupils alike. Above all else, this is the story of the students that kept Nick returning to the school gates every morning: the brave, the bolshie and the downright determined kids who helped shape him into the headteacher he went on to become. 'As I began my teacher training, little did I know of what awaited me. Almost three decades and seven schools later, I am head of a state secondary school. On the wall in my office is a children's toy, a plastic monster's head which, if pressed, emits a pre-recorded message: 'It beggars belief!'. I press the monster whenever I, pupils, parents, staff, or the Department for Education do something that is notable, ludicrous, odd, bewildering or unreasonable. It is pressed so often that I am forever having to replace the batteries.'

Digital Marketing In A Week is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven short chapters. From social marketing and search engine optimization, to 'paid' advertising, mobile marketing and creating the perfect website for driving sales, you'll discover the perfect toolkit to drive your successful digital marketing. This book introduces you to the main themes and ideas of digital marketing, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, NLP In A Week is your fastest route to success: - Sunday: Building the ultimate sales website - Monday: SEO: The backbone of any digital marketing strategy - Tuesday: Social media marketing madness - Wednesday: Pay per click (PPC) simplified and explained - Thursday: Mobile optimization and getting mobile users - Friday: Email marketing - why you should do it no matter what - Saturday: Other marketing tricks and tips in the modern world ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

Understand mobile marketing fast, without cutting corners An understanding of mobile marketing is essential for anyone who wants to reach the growing market of on-the-go consumers. In this short, accessible book, Nick Smith shares a lifetime of hard-earned wisdom and practical advice, giving you, in straightforward language, all the mobile marketing expertise you need to run successful mobile campaigns. The 'in a week' structure explains the essentials of mobile marketing over just 7 days: Sunday: Why the future is mobile Monday: Basic mobile traffic getting tactics Tuesday: Social mobile marketing Wednesday: Mobile pay per click (PPC) marketing Thursday: Mobile apps for SMEs Friday: SMS marketing Saturday: Building the ultimate mobile marketing system At the end there are questions to ensure you have taken it all in and cartoons, diagrams and visual aids throughout help make Mobile Marketing In A Week an enjoyable and effective learning experience. So what are you waiting for? Take the fast track to successful mobile marketing!

If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes, key ideas and tools you need and bring it all together with practical exercises. This is your complete course in modern marketing. ABOUT THE SERIES ULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.

Apologies pervade our news headlines and our private affairs, but how should we evaluate these often vague and deceptive rituals? Discussing numerous examples from ancient and recent history, I Was Wrong: On The Meanings of Apologies argues that we suffer from considerable confusion about the moral meanings and social functions of these complex interactions. Rather than asking whether a speech act "is or is not" an apology, Smith offers a nuanced theory of apologetic meaning. Smith leads us with a clear voice though a series of rich philosophical and interdisciplinary questions, arguing that apologies have evolved from a confluence of diverse cultural and religious practices that do not translate easily into pluralistic secular discourse. After describing several varieties of apologies between individuals, Smith turns to collectives. Although apologies from corporations, governments, and other groups can be profoundly significant, Smith guides readers to appreciate the kinds of meaning that collective apologies often do not convey and warns of the dangers of collective acts of contrition that allow individual wrongdoers to obscure their personal blame. Dr. Smith is an assistant professor of philosophy at the University of New Hampshire. A graduate of Vassar College, he earned a law degree from SUNY at Buffalo and a Ph.D. in philosophy from Vanderbilt University. Before coming to UNH, he worked as a litigator for LeBoeuf, Lamb, Greene, and MacRae and as a judicial clerk for the Honorable R.L. Nygaard of the United States Court of Appeals for the Third Circuit. He specializes in the philosophy of Law, Politics, and Society and he writes on and teaches aesthetics. He is working withCambridge University Press on the sequel to I Was Wrong, applying his framework for apologetic meanings to examples in criminal and civil law. His writings have appeared in journals such as Continental Philosophy Review, Social Theory and Practice, The Journal of Social Philosophy, Culture, Theory & Critique, The Rutgers Law Journal, and The Buffalo Law Review.

Social Media Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you need to know in just seven short chapters. From making the right first impression and having a unified message and strategy, to knowing where your audience is, engaging them and managing your reputation, you'll discover how to build a relationship with your customers on sites like Facebook, YouTube, Flickr and Pinterest, without selling to them. This book shows you how to get started with social media giving you the ability and best practice to interact confidently with your fans and subscribers. Whether you choose to read it in a week or in a single sitting, Social Media In A Week is your fastest route to success: - Monday: Gain insight with cases studies of companies that have achieved positive results from social media - Tuesday: Get started with key strategies and tactics and learn how to find and engage with your audience - Wednesday: Learn how to set up and configure Blogging, Facebook, Twitter and LinkedIn - Thursday: Learn how to set up and configure YouTube, Google, Pinterest, StumbleUpon, and other ones to watch - Friday: Utilize other people's content to help you become the authority in your marketplace, in one hour a day or less - Saturday: Discover the tools and techniques that will help you to continually manage your social media campaign ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

SEO and Search Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you really need to know in just seven short chapters. From stripping away the mystique from SEO and SEM, to uncovering the meaning of jargon and acronyms such as pay-per-click advertising (PPC), backlinking, social signals and algorithms, you'll discover how to structure your website to deliver what the search engines are looking for and to promote it to the world. This book distils the most practical search engine optimization (SEO) and search engine marketing (SEM) insights into easy-to-digest bite-sized chunks, giving you a basic knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, SEO And Search Marketing In A Week is your fastest route to success: - Sunday: An introduction to search engines and SEO - Monday: Keyword research - Tuesday: On-page optimization - Wednesday: Off-page optimization - Thursday: Getting other traffic sources to your website - Friday: Pay-per-click traffic: making it work for you - Saturday: Monitoring and managing your progress ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

In this follow up to I Was Wrong: The Meanings of Apologies, Nick Smith expands his ambitious theories of categorical apologies to civil and criminal law. After rejecting court-ordered apologies as unjustifiable humiliation, this book explains that penitentiaries were originally designed to bring about penance - something like apology - and that this tradition has been lost in the assembly line of mass incarceration. Smith argues that the state should modernize these principles and techniques to reduce punishments for offenders who demonstrate moral transformation through apologizing. Smith also explains the counterintuitive situation whereby apologies come to have considerable financial worth in civil cases because victims associate them with priceless matters of the soul. Such confusions allow powerful wrongdoers to manipulate perceptions to disastrous effect, such as when corporations or governments assert that apologies do not equate to accepting blame or require reform or redress.

Apologies pervade our news headlines and our private affairs, but how should we evaluate these often vague and deceptive rituals? Discussing numerous examples from ancient and recent history, I Was Wrong: On The Meanings of Apologies argues that we suffer from considerable confusion about the moral meanings and social functions of these complex interactions. Rather than asking whether a speech act "is or is not" an apology, Smith offers a nuanced theory of apologetic meaning. Smith leads us with a clear voice though a series of rich philosophical and interdisciplinary questions, arguing that apologies have evolved from a confluence of diverse cultural and religious practices that do not translate easily into pluralistic secular discourse. After describing several varieties of apologies between individuals, Smith turns to collectives. Although apologies from corporations, governments, and other groups can be profoundly significant, Smith guides readers to appreciate the kinds of meaning that collective apologies often do not convey and warns of the dangers of collective acts of contrition that allow individual wrongdoers to obscure their personal blame. Dr. Smith is an assistant professor of philosophy at the University of New Hampshire. A graduate of Vassar College, he earned a law degree from SUNY at Buffalo and a Ph.D. in philosophy from Vanderbilt University. Before coming to UNH, he worked as a litigator for LeBoeuf, Lamb, Greene, and MacRae and as a judicial clerk for the Honorable R.L. Nygaard of the United States Court of Appeals for the Third Circuit. He specializes in the philosophy of Law, Politics, and Society and he writes on and teaches aesthetics. He is working withCambridge University Press on the sequel to I Was Wrong, applying his framework for apologetic meanings to examples in criminal and civil law. His writings have appeared in journals such as Continental Philosophy Review, Social Theory and Practice, The Journal of Social Philosophy, Culture, Theory & Critique, The Rutgers Law Journal, and The Buffalo Law Review.