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If you want to be the best, you have to have the right skillset.
From effective SEO and Search marketing to mastering mobile and content marketing, THE ULTIMATE DIGITAL MARKETING BOOK is a dynamic collection of tools, techniques, and strategies for success. Short, punchy chapters mean you can read up quickly and start applying what you've learned immediately.
Discover the main themes, key ideas and tools you need and bring it all together with practical exercises.
This is your complete course in digital marketing.
The fully updated Short Guide to Town and Country Planning provides
an concise introductory overview of the practice of planning for
those with little or no prior knowledge. This second edition
considers who planners are and what they do, showing how planning -
as an art, science and system - has evolved as an organised action
of the state. The book discusses the planning system, processes,
legal constructs and approaches, taking into account the recent
regulatory changes within the UK nations. Restructured to improve
readability, it explores the interactions of government and society
with the planning system, and the relationship between urban
planning, the environment, and placemaking. It encourages the
reader to adopt a reflective and inquisitive outlook, and features:
* case study boxes; * further reading and resources; * guidance on
the recent policy and system updates, including those through
devolution.
"Sheppard and Smith provide a clear, accessible and friendly guide
to studying to become a planner, with great tips, insight and
advice - including what employers will be looking for and the
importance of lifelong learning" - Michael Harris, Deputy Head of
Policy and Research, Royal Town Planning Institute "If you are
thinking of studying town and country planning at university, this
book tells you what to expect and how to succeed" - Cliff Hague,
Emeritus Professor of Heriot-Watt University and Past President of
the Royal Town Planning Institute Study Skills for Town and Country
Planning is a basic introduction to studying planning, a 'how to'
for students to develop a relevant skill set to succeed in their
degree, and a guide to applying those skills in a very practical
and diverse workplace. Clearly written and accessible, the book
includes: Up-to-date case studies, providing real examples of
applying the relevant tools and techniques covered in the book
Practical activities, such as preparing and practising
presentations and drafting short reports 'Tips for Success'
Suggestions for further reading a Glossary explaining new terms
This student-focused guide provides an introduction to the study
skills associated with town and country planning for anyone
considering or already studying a planning related course. Adam
Sheppard is a senior lecturer in the Department of Planning and
Architecture at the University of the West of England. Nick Smith
is a senior lecturer in the Department of Planning and Architecture
at the University of the West of England.
In this follow up to I Was Wrong: The Meanings of Apologies, Nick
Smith expands his ambitious theories of categorical apologies to
civil and criminal law. After rejecting court-ordered apologies as
unjustifiable humiliation, this book explains that penitentiaries
were originally designed to bring about penance - something like
apology - and that this tradition has been lost in the assembly
line of mass incarceration. Smith argues that the state should
modernize these principles and techniques to reduce punishments for
offenders who demonstrate moral transformation through apologizing.
Smith also explains the counterintuitive situation whereby
apologies come to have considerable financial worth in civil cases
because victims associate them with priceless matters of the soul.
Such confusions allow powerful wrongdoers to manipulate perceptions
to disastrous effect, such as when corporations or governments
assert that apologies do not equate to accepting blame or require
reform or redress.
The fully updated Short Guide to Town and Country Planning provides
an concise introductory overview of the practice of planning for
those with little or no prior knowledge. This second edition
considers who planners are and what they do, showing how planning -
as an art, science and system - has evolved as an organised action
of the state. The book discusses the planning system, processes,
legal constructs and approaches, taking into account the recent
regulatory changes within the UK nations. Restructured to improve
readability, it explores the interactions of government and society
with the planning system, and the relationship between urban
planning, the environment, and placemaking. It encourages the
reader to adopt a reflective and inquisitive outlook, and features:
* case study boxes; * further reading and resources; * guidance on
the recent policy and system updates, including those through
devolution.
In the style of Raymond Chandler, this is hard-boiled detective
fiction set in the city of Nub; where cats are king, killer and
killed. Tiger Straight, PI, is past his prime, homeless and
unemployed until the dame Connie Hant shows up. The PI is back,
pawing the mean streets of Nub that he knows so well. Straight has
a new mission - to catch the killers of the broad's brothers. It
leads him to the murky, tatty underbelly of Nub, throwing up more
kitty deaths and a love for a certain make-up artiste. What are the
links between these murders and will Straight and his bug loving
side-kick Natasha survive to discover the answers before the edible
Inspector Bix Mortis? For those who know and love Smith's first
novel, Milk Treading, this is the book feline crime hack Julius
Kyle started to write.
Welcome to the world of teaching: polyester suits, well-polished
shoes, endless marking and a stream of embarrassing moments at the
coalface of the classroom. Follow Nick Smith as he charts his
journey from trainee teacher to inspiring head. Now, thirty years
on, Nick has seen - and heard - it all, and in this book, he shares
extraordinary stories from his time in the education system. Follow
Nick from his early trainee years, as he faces a daily battle to
make it home without having his classroom set on fire (yes, really)
and watch as he climbs the greasy pole to headship, navigating
everything from Ofsted visits to mission statements, parents'
evenings and much more. At turns heart-breaking and hilarious, Head
Trauma is a rousing call to arms for parents, teachers and pupils
alike. Above all else, this is the story of the students that kept
Nick returning to the school gates every morning: the brave, the
bolshie and the downright determined kids who helped shape him into
the headteacher he went on to become. 'As I began my teacher
training, little did I know of what awaited me. Almost three
decades and seven schools later, I am head of a state secondary
school. On the wall in my office is a children's toy, a plastic
monster's head which, if pressed, emits a pre-recorded message: 'It
beggars belief!'. I press the monster whenever I, pupils, parents,
staff, or the Department for Education do something that is
notable, ludicrous, odd, bewildering or unreasonable. It is pressed
so often that I am forever having to replace the batteries.'
What are the key skills needed to be a successful coach, mentor or
supervisor? How can personal development be effectively
facilitated? The fields of coaching, mentoring and consultancy are
going through a phase of professionalization, with the
establishment of formal standards, European bodiesand standard
requirements for supervision. Substantially revised, this
accessible book provides a response to these growing demands,
examining: Differences and similarities between coaching, mentoring
and organizational consultancy Personal and professional
development that leads to sustainable change Qualities,
capabilities, skills and values necessary for effective coaching,
mentoring and supervision Guidelines for practice. The second
edition includes new material on: Transformational coaching
Developments in the field of neuroscience and the implications for
coaching Systemic team coaching, developments in leadership, and
creating a coaching culture Supervision on supervision and group
supervisionOshry's approach to understanding systemic patterns in
organizational relationships Expanded seven-eyed model "Peter and
Nick's original edition was a fresh and insightful addition to the
literature. The new edition brings the work bang up to date and
remains a must read for the practitioners and students of coaching
and consulting." Professor Jonathan Passmore, University of Evora,
Portugal"The noble art of consulting, coaching and mentoring has
many roots, among which the impressive fearless speech (parrhesia)
of some ancient Athenians and the towering figure of Mentor/Athena
in Homer's Odyssey. This wonderfully lucid and comprehensive guide
shows how fearless compassion is still at the basis of getting the
consulting that matters and the mentoring that can transform a
business." Dr Erik de Haan, Professor of Organisation Development
at the VU University Amsterdam and Director of the Centre for
Coaching, Ashridge Business School"One of the characteristics of a
classic professional book is that it is always a work in progress.
In this latest edition of their overview of coaching, mentoring and
supervision, the authors reflect the substantial changes that have
occurred in terms of applications, professionalization and our
knowledge of the fundamental mechanisms behind these powerful
approaches to learning and change. This will not be the last
edition, I am sure!" Professor David Clutterbuck, European
Mentoring & Coaching Council"I read the first edition of this
book and was impressed with its breadth, depth and width. It was a
veritable Aladdin's Cave of models, frameworks, theories, ideas and
practicalities in the budding fields of coaching, mentoring,
organisational consulting and supervision. It's hard to imagine
that the second edition could broaden, deepen and widen what was
already there: believe me, it does! It moves the 1st Edition from a
book into a compendium. It is better laid out, easier to read and
locates its themes in the contemporary demands of modern
organisational life. This is not a once-read book but a reference
text to be returned to time and time again." Professor Michael
Carroll PhD, Visiting Industrial Professor, University of Bristol,
UK"An informative and passionate guide to coaching, mentoring and
organisational consultancy, essential for beginners and valuable
for experienced practitioners. Even if you do not share the
philosophy or approach of the authors, the book is full of gems
that make you think about your practice, the state of the world and
many other things in between. A must read for coaching
supervisors." Dr Tatiana Bachkirova, Reader in Coaching Psychology,
Oxford Brookes University, UK"I especially like the strong emphasis
on practical ideas, techniques and skills for getting the most out
individuals and teams. It is refreshing to see more emphasis given
to group supervision, as due to the economic climate and shortage
of resources, this will appeal to many managers and supervisors as
it has been discussed and explored in depth." Balbir Kandola, BK
Consultancy in Learning & Development "The book is a treasury
chest for those who want to dig into research and concepts across
leadership development, mentoring, coaching, consultancy and
supervision. I was pleased that they have included contributors
often missing in other handbooks: Argyris, Kolb, Revans, Schein,
and many others ... This is a very solid book, well-structured and
an excellent inspirational text." Paul Olson
Apologies pervade our news headlines and our private affairs, but
how should we evaluate these often vague and deceptive rituals?
Discussing numerous examples from ancient and recent history, I Was
Wrong: On The Meanings of Apologies argues that we suffer from
considerable confusion about the moral meanings and social
functions of these complex interactions. Rather than asking whether
a speech act "is or is not" an apology, Smith offers a nuanced
theory of apologetic meaning. Smith leads us with a clear voice
though a series of rich philosophical and interdisciplinary
questions, arguing that apologies have evolved from a confluence of
diverse cultural and religious practices that do not translate
easily into pluralistic secular discourse. After describing several
varieties of apologies between individuals, Smith turns to
collectives. Although apologies from corporations, governments, and
other groups can be profoundly significant, Smith guides readers to
appreciate the kinds of meaning that collective apologies often do
not convey and warns of the dangers of collective acts of
contrition that allow individual wrongdoers to obscure their
personal blame. Dr. Smith is an assistant professor of philosophy
at the University of New Hampshire. A graduate of Vassar College,
he earned a law degree from SUNY at Buffalo and a Ph.D. in
philosophy from Vanderbilt University. Before coming to UNH, he
worked as a litigator for LeBoeuf, Lamb, Greene, and MacRae and as
a judicial clerk for the Honorable R.L. Nygaard of the United
States Court of Appeals for the Third Circuit. He specializes in
the philosophy of Law, Politics, and Society and he writes on and
teaches aesthetics. He is working withCambridge University Press on
the sequel to I Was Wrong, applying his framework for apologetic
meanings to examples in criminal and civil law. His writings have
appeared in journals such as Continental Philosophy Review, Social
Theory and Practice, The Journal of Social Philosophy, Culture,
Theory & Critique, The Rutgers Law Journal, and The Buffalo Law
Review.
In this follow up to I Was Wrong: The Meanings of Apologies, Nick
Smith expands his ambitious theories of categorical apologies to
civil and criminal law. After rejecting court-ordered apologies as
unjustifiable humiliation, this book explains that penitentiaries
were originally designed to bring about penance - something like
apology - and that this tradition has been lost in the assembly
line of mass incarceration. Smith argues that the state should
modernize these principles and techniques to reduce punishments for
offenders who demonstrate moral transformation through apologizing.
Smith also explains the counterintuitive situation whereby
apologies come to have considerable financial worth in civil cases
because victims associate them with priceless matters of the soul.
Such confusions allow powerful wrongdoers to manipulate perceptions
to disastrous effect, such as when corporations or governments
assert that apologies do not equate to accepting blame or require
reform or redress.
Apologies pervade our news headlines and our private affairs, but
how should we evaluate these often vague and deceptive rituals?
Discussing numerous examples from ancient and recent history, I Was
Wrong: On The Meanings of Apologies argues that we suffer from
considerable confusion about the moral meanings and social
functions of these complex interactions. Rather than asking whether
a speech act "is or is not" an apology, Smith offers a nuanced
theory of apologetic meaning. Smith leads us with a clear voice
though a series of rich philosophical and interdisciplinary
questions, arguing that apologies have evolved from a confluence of
diverse cultural and religious practices that do not translate
easily into pluralistic secular discourse. After describing several
varieties of apologies between individuals, Smith turns to
collectives. Although apologies from corporations, governments, and
other groups can be profoundly significant, Smith guides readers to
appreciate the kinds of meaning that collective apologies often do
not convey and warns of the dangers of collective acts of
contrition that allow individual wrongdoers to obscure their
personal blame. Dr. Smith is an assistant professor of philosophy
at the University of New Hampshire. A graduate of Vassar College,
he earned a law degree from SUNY at Buffalo and a Ph.D. in
philosophy from Vanderbilt University. Before coming to UNH, he
worked as a litigator for LeBoeuf, Lamb, Greene, and MacRae and as
a judicial clerk for the Honorable R.L. Nygaard of the United
States Court of Appeals for the Third Circuit. He specializes in
the philosophy of Law, Politics, and Society and he writes on and
teaches aesthetics. He is working withCambridge University Press on
the sequel to I Was Wrong, applying his framework for apologetic
meanings to examples in criminal and civil law. His writings have
appeared in journals such as Continental Philosophy Review, Social
Theory and Practice, The Journal of Social Philosophy, Culture,
Theory & Critique, The Rutgers Law Journal, and The Buffalo Law
Review.
Understand mobile marketing fast, without cutting corners An
understanding of mobile marketing is essential for anyone who wants
to reach the growing market of on-the-go consumers. In this short,
accessible book, Nick Smith shares a lifetime of hard-earned wisdom
and practical advice, giving you, in straightforward language, all
the mobile marketing expertise you need to run successful mobile
campaigns. The 'in a week' structure explains the essentials of
mobile marketing over just 7 days: Sunday: Why the future is mobile
Monday: Basic mobile traffic getting tactics Tuesday: Social mobile
marketing Wednesday: Mobile pay per click (PPC) marketing Thursday:
Mobile apps for SMEs Friday: SMS marketing Saturday: Building the
ultimate mobile marketing system At the end there are questions to
ensure you have taken it all in and cartoons, diagrams and visual
aids throughout help make Mobile Marketing In A Week an enjoyable
and effective learning experience. So what are you waiting for?
Take the fast track to successful mobile marketing!
1699. Stranded on the greasy shores of a notorious pirate haven,
Captain Miguel Fanez begins a near suicidal mission to find his
missing sister Maria. She was returning to Spain aboard the
storm-damaged "San Isdora" galleon until buccaneers took her and
the precious cargo of indigo and silver for their own.
Lost in a lawless place where he doesn't belong, and struggling
to keep his true identity hidden, Miguel finds safety with local
whore Jacquette - a girl with her own secrets and problems.
He becomes embroiled in the rivalries between grounded
buccaneers and smuggling gangs on top of Jacquette's dangerous
scheming. So deep is his descent into the rogues' nest, he doubts
he'll ever see Maria again...
1699. Dogged by the mysterious deeds of his long-dead buccaneer
father, Jacob Hollum tries to find his place in a lawless world of
blood and gold. The promise of a better life seemingly lies in the
capture of the "San Isdora" - a Spanish galleon - and the beautiful
Maria Fanez he finds amongst its precious indigo and silver.
When a bloody disagreement between cutthroats strips everything
away, Jacob is caught between pursuing his new sweetheart, or the
lure of riches. He ends up in a perilous situation, where even his
skill with the cutlass may not be enough to see him safe...
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